Managing Change Project Of Vodafone Marketing Essay

Managing Change Project Of Vodafone Marketing Essay This report contains the idea of organizational change. This change is wide and not smaller changes like adding a new person, structural change and management processes, innovation of new products new techniques and merges (cross border or etc). Change is caused to achieve a goal. Background of Vodafone: VODAFONE is a global telecommunication company and it is the worlds largest mobile telecommunication company measured by revenues and it is the worlds second largest company if measured by subscribers. Head quarter of Vodafone is in Newbury, United Kingdom. Proportionate figure of customers of Vodafone is 347 million. Vodafone operates network in 31 countries and has partner networks in other 44 countries. The name of the company VODAFONE came from Voice data fone. This name is chosen by the company to reflect the provision of voice and data services over mobile phones This is the original Logo of Vodafone formerly used. Then in1997 the new logo of Vodafone is introduced i.e. the speech mark logo. This Public Limited Company was founded in 1984, emerged from Racal Telecom (1983-1991). The chair person of the company was sir. John Bond. Changes in Vodafone: HUTCH to VODAFONE With the entry of VODAFONE, A new company was emerged named VODAFONE ESSAR, which was formerly known as Hutchison Essar. Vodafone Essar is owned 67% by the company VODAFONE and 33% by Essar group. Vodafone Essar, founded in February 2007, is the second largest mobile operator in terms of revenue and third largest company in terms of customers. Vodafone Essar, head quartered in Mumbai, Maharashtra, India, provides Mobile Networks, Telecom Services and etc. Initially around 1995 Vodafone Essar was MAX TOUCH then around 2000 it was ORANGE. In December 2006, Hutchison Essar re-launched the Hutch brand nationwide, consolidating its services under a single identity. Then in 2007, the deal occurred and Hutch is turned to Vodafone. Problems: Marketing Services New business director of Vodafone How to get new customer How to introduced new products Levels of Vodafone change now days: Vodafone telecommunication had a revolutionary change. It was planned a dominating strategy. And also get a good opportunity in markets. Characteristics: The change in the Hutch to Vodafone redefined existing parameters. There is a change in organization structure and technology of Telecommunication. Objectives of change: Changes are occurred to encourage the individuals to think and crate something new. To make a competitive attitude in them to face the global economic and market environment, these changes are required. The customers are provided with good services by this change. Vodafone has changed the internal and external culture of the organization. Vodafone has introduced providing continental call rate to the customers increased sales. To survive in the market they started new technology and packages. Vodafone wants to recruit individuals who have thorough knowledge of managerial and technological skills that can create a great impact on their personality and character. To increase unit production, individuals are encouraged to be a leader to take responsibility efficiently. The change has been occurred to cause a paradigm shift by creating a dynamic and positive learning atmosphere and changing our corporate culture. The change helps Vodafone to adjust with knowledge based economy. To make the staff Knowledge workers they are provided with basic conceptual training and latest managerial concepts skills. Changes help them to take the challenges of modern business. The purpose of changing in Hutch to Vodafone that to get good result in this competitive market. P2. Organizational Structure of Vodafone: The function of Vodafone is centralized. The policy and strategy of business administration are made by the group of chair man and board of directories. They also bring about changes in the organization. Chief Executive Mohammed Rizwan Management Board Marten Pieters Reporting to the Chief Executive Arun sarin Customer and Operations Executive Dolrina ghosh Source: www.vodafone.com The above mentioned people are involved in planning strategies and responsible to carry the policies into effect in the organization and begin the new development in Telecoms industry in Vodafone in this competitive and challenging atmosphere business changes is taking internal and external challenges by which it occupied the headlines of Vodafone change life. P2. SWOT ANALYSIS OF VODAFONE: Strength: The biggest strength of Vodafone is their brand name. Vodafone is a telecom giant and is very old so it is obvious the brand equity is very high and established. The wide area of Network of Vodafone is also a strength of this company. It is still covering continuously more and more regions and places which are not covered yet. The advertisements and other promotional activities are also included in the strengths of Vodafone. Weakness: The weaknesses of Vodafone Company are very less. But, weaknesses should not be ignored otherwise they can turn into loss in future. The weakness is the schemes and offers provided by the company. Obviously they are good but looking at the current competitive market of telecom we can say they are not up to the mark. Vodafone has the concepts which most of the other brands have in their company. No innovative concepts are there with Vodafone. So, it is beneficial for the Company to bring some innovations and build a distinct image again. Opportunities: Company can do many things to remove its weaknesses and enhance the growth of the company. As discussed earlier, company is a bit common in providing schemes and offers i.e. company is having common schemes so it can be done by the company that they bring some innovations in their brand, they can launch a new sub-brand with a trendy personality as TTSL did with Tata Do Como. And many more. Vodafone also have a great opportunity of entering into CDMA market. Threats: The company is surrounded with various threats as it is one of the biggest telecom companies in India. Company has a weak point in innovations. The most promising innovations in offers, services and schemes are of Tata Do Como a new brand of TTSL and NTT Do Como. Vodafone can be taken over in that particular matter by this company or any other company. So, this should be kept into consideration. P3. Services provided by Vodafone after changes: Alternative forms of Organizational development 7 Ps of SERVICE MARKETING In the marketing Mix of Physical products the the main 4 Ps are- Product Price Place Promotion And these 4 Ps are called 4 Ps of Marketing Mix. But as far as Service Marketing is concerned, three additional Ps are there. So in the matter of Service Marketing, The important Ps are 7. Which are- Product Price Place Promotion People (actors and audience) Process ( Performance) Physical Evidence (setting, props, dà ©cor, design etc) Transferring the structure into Decentralized: From Centralized To Decentralized Form Function driven Purpose driven Closed Open Parts Whole Top down hierarchical Local focus Controlled Empowered Boundary less Centralized Distributed/ Networked Departmentalized Connected Sameness Diversity Stability Growth/ Change TASK- TWO P4. Reason of change in Vodafone: The chairman and board of direction of the Vodafone are trying to downsize in the organization to develop the organization future and reputation and fame against its competitors. Though for the last few decades they had enviable place in the market but in the recent years they occupy 15 percent of the market of high competition with other services. So they should bring about a huge and meaningful change in Vodafone the main focus to change variable are followed:- Reduction in cabin crew Internal and External change Financial losses Drop in profit Increased competition Loss of Market Share Technological development Cultural change Factors Forcing change: Vodafone are being pressurized over the last few years both internally and externally. So the group of chairman and Board of director have decided to bring some chapters like ® Commenced a new dimension in lieu of standing still; a new corporate identity was introduced, heralding an E6 billion development program and new strategic direction. Change internal and external culture Cost must be cut down Technology should be changed (new logo, Network, services) Increased competition Changing market Inner Factors forcing change: A formal research can identify the internal factors that force to create a change in organization. DESCRIPTION of 7 Ps OF VODAFONE As the VODAFONE is a Telecommunication SERVICE, These 7 Ps are applied to Vodafone also. So here is a small description of the 7 Ps of Vodafone. Product- A service product Telecommunication Price- Various pricing and plans available Place- Availability worldwide Promotion- Advertisements, sponsoring, Events People- Vodafone provides services to 106,347,368 people, service provider Vodafone Essar Process- It includes the performance of the service. Physical Evidence- Props provided with services. Like in foreign countries mobiles phones are available with the telecom services, Impact of stakeholders by following Factors: External Forcing change: The external factors that create change in an organization are: Economic: If an economic crisis is created all over the world it will force to cut down the cost of international call. Fluctuation in all sim prices affected consumer spending for 13 years in the age of more acute competition market and business administration, for continuing the long term business reduced capacity slightly during zoos on a recession plan. Political: Sufficient security measures must be taken by Vodafone to attract customers confidence and trust because of the threats of miscreants in the past. Social: Social factors are also providing a good opportunity to Vodafone as well as consumers. So a change in cultural stage is necessary for potential opportunity for growth. Environmental: The improving environmental quality and noise impact on local communities while doing the call of relative side disturbance are there thats why they change there network (change network, changing bill) Resistance against change: Vodafone was obstructed by union, Government department of labour and development, local and Environmental conditions who gave the high pressure. Union was displeased with down rising decision of company. Union called for a strike. Many people are unaware of the importance of change. Often there are disagreeing goals in the company. Costs should be reduced to increase resources and to achieve change. Organizational change often creates an adverse situation in case of how the members want to do anything. So literature discusses most of the organizational change. Evaluation of new procedure for manifestation for change and successfully implementation of it is first and foremost priority of the managers of the organizational communication with staff as well stockholders are not all as a manager one have concentrate on judging the situation also before providing a step towards implementation of the new strategy. They need to judge the delivered message effectively with some sort of readiness. It is essential to acknowledge the people related to the organization about the necessity of change and provide them a crystal clear ideal about the strategy, they are going to adopt. It will be surely increase the desire arrange the shareholder. Communication should by do which keeping the business policy in the mind and convey the risk factor associate with it without creating any panic. In every step of the evaluation procedure as a manager they need to keep the customer up-to-date about the each step so the procedure can provide them feel good atmosphe re. They need to establish a communication plan at all level of their employees whether it would be frontline employees on it be supervisor. This will provide them better idea about the situation. They also have to organize training program along with awareness program to make their employees used to with the changed process and future strategy. Training program must features points like skill, knowledge and behavior necessary for the implementation of the new strategy. After implementation of each step analysis should be done thoroughly to identify the mistakes and adopt proper measures to avoid the repetition of further. Training program should be conducted in the beginning of the implementation procedure to avoid the interruption while going on. As a manager it is duty of an individual to rectify the suitable approach to reach the target of the adopted plan. Forecasting policies with flexible mode can be helpful in case of crisis. Financial Situation of the Company VODAFONE Vodafone earns enough money as it is a telecom giant in the world. Some figures related to their earnings are as given below. Voice services 5,011 crores Messaging 175 Crores Data services 350 Crores Other services 560 Crores Vodafone Essars revenues are more than twice that of IDEA Cellulars Rs 2,987 crores for the quarter ended on June 30, 2009. The Revenue of the company is  £44.47 billion as per the records of 2010. The Operating Income of the company is as per 2010 data is  £9.480 billion. Profit of the company is 8.645 billion as per the data of 2010 Total assets of the company as per 2010 data is  £156.98 billion Total Equity of the company as per 2010 is  £90.38 billion. P5. Evaluation of change management and Research analysis in Vodafone:- Changes: Engineering, design, structure, new call rates and new technology equipment are the types of issues that are to be changed. Changes in market shares: After changes in hutch to Vodafone there is some effect on the market shares for one month market shares of Vodafone was down and after one services launched by Vodafone its bullish. Change in Technology: Technological changes are required in the company to improve both attributes of organic and mechanic conditions to acquire creativeness and effectiveness. RESEARCH AND ANALYSIS The best way of getting an idea about whether the product is appreciated by the people or not, is to ask people themselves! Here is a survey made to know the views of the customers about the telecom service. What are their views about the service and what they like and what they dont like about the service. I passed the same questionnaire to 50 VODAFONE users. They gave their views on all the points so that we can have an idea about the status of the brand in the mindsets of the customers. Here is a Research result for VODAFONE. People have to RANK Vodafone out of 10 in Network, Offers, Advertisements, Services, Customer satisfaction activities of the company and over all rank for the company. The top 10 countries Average connection speeds are as follow. Source: https://www.myciscocommunity.com/servlet/JiveServlet/showImage/38-2677-21576/connection-speed-country.png As we can see Vodafone customers are highly satisfied with network provided by the company. But they are a bit dissatisfied with the offers provided by the company. So company needs to provide some more attractive and beneficial offers to the customers to turn them into loyal and delighted customers. Otherwise people like their advertisements and giving good response. In addition, services provided by the company are also good to attract the customers towards the company. An overall ranking is also good for the company. And more than 10 countries are speedy connected with the Vodafone. But a main point is of the charges of the service. One more question is asked to the people that Is VODAFONE a costly service? Here is the output 47 people said yes, Vodafone is a costly telecom service. In a developing country like India, the main question of the life is of money. And if the service is costly then the company will lose that part of the people as their customers. So it is advisable for the company to reduce the charges of the services and also include lower budgeted people. TASK- THREE P6. Model of Change management How to become the CENTRE OF ATTRACTION? (EFFECTIVE MARKETING OF VODAFONE) The most important task of a businessman is to Market his product in such a way that people get a clear idea about all the factors which were actually meant to be conveyed. The product should be presented as a different and beneficial from others. If the product is not proved different from other products in the same category, than the product will be only a commodity and will not be able to create a brand name. Creating a brand name is a very important task of an entrepreneur. A brand name creates loyalty in the hearts of the customers. A distinct image of the product is created in the mindset of the customers. But how to create a brand name? What should be done to have good brand equity for the product? That depends not only on Logo, Name, Label and Punch line but also on how you present your product in front of the customers. And that is nothing but the marketing of the product. In case of telecommunication companies, the point will be of marketing a SERVICE. Vodafone cellular operator is not providing products but it is called SERVICES. So, in this case the main point would be of putting the most effective and interesting schemes so that the customer gets attracted and New Customer Addition goes high with the passage of time. The principal task of a telecommunication company is to provide services only but to provide it in the most effective manner is a sign of a good marketer. A good marketer forms a good marketing strategy. What are the best things about the marketing of Vodafone? Why this brand attract the subscribers more? These are some points which make them popular and CENTRE OF ATTRECTION for the customers. VODAFONE in India (Vodafone Essar) Vodafone is serving in India also. Vodafone has acquired HUTCH (Essar group) of India up to some extent. Vodafone Essar, which is made from Vodafone Group and Hutchison Essar Group, has decided to sell their products on the name of VODAFONE only. And then the product name is changed from HUTCH to VODAFONE. Headquarter of Vodafone Essar: Peninsula Corporate Park Ganpatrao Kadam Marge Lower Parel, Mumbai 400 013 India Source: Created by own after studding information from www.vodafone.com P7. Implementation procedure of Technology change: Latest technology: Vodafone Essar, Indias third-largest mobile carrier will launch third-generation (3G) services in the country in the January-March quarter of 2011 and plans to spend up to $500 million within two years on its 3G networks. Mobile money transfer services: In March 2007, Safaricom, which is part owned by Vodafone and the leading mobile communication provider in Kenya, launched a mobile payment solution developed by Vodafone.  M-PESA is aimed at mobile customers who do not have a bank account, typically because they do not have access to a bank or their income is insufficient to justify a bank account. The M-PESA system allows customers to deposit and withdraw cash via local agents, and transfer money to other mobile phone users via SMS. By February 2008, the M-PESA money transfer system in Kenya had gained 1.6 million customers  and Vodafone announced that it was to extend the service to Afghanistan. The service here was launched on the Roshan network under the brand M-Paisa with a different focus to the Kenyan service. M-Paisa was targeted as a vehicle for microfinance institutions (MFI) loan disbursements and repayments, alongside business to business applications such as salary disbursement. Other Plans for implementation Education: the employee must educate properly in order to cope with the organizational changes that has occurred within Vodafone to have a proper knowledge about the change management. Chipping in: the employee must take part in the decision making and problem solving procedure in Vodafone Stake holders involvement: The stake holders should be provided with proper feedback about the management change that has taken place with Vodafone. Communication: A transparent communication will led to better implementation procedure and this will facilitate proper negotiation procedure within the organization. Recommendation: There are different processes of training programs which adopts new technology and help the company to attain success. People can easily communicate with each other if the structure of the company is divided into several parts. To break the bureaucratic system power must be given away in hierarchy level. To create a change in the organization an experienced consultant can be applied. The company should get more feedback from its employees so that it can be able to understand the problem and take decision to resolve it. Employee should work altogether in team to manage the change. Contingency Plan:- Strong business rational with develop business plan increasing of employee satisfaction is needed. Proper effective involvement of employee plays key role for change. Vision leadership: Proper commitment from leaders guidance from link manager help the change agenda to follow the organization. Empowerment: Employment of maximum eligible employee develops the productivity as well as progress. Charging of working environment involving culture management of people develop performance of business also improve the quality of employees lives. SUGGESTIONS Vodafone can be called as a leading company of telecom industry because this is the brand which is still growing and covering more and more areas. But, the company should also watch out for the new coming companies which are quite promising. Currently, it is obvious that Vodafone is far ahead of the other companies. But it should also be considered that some of the company which is running behind Vodafone has the concepts, schemes and facilities which Vodafone dont have in spite of being such a successful company. And undoubtly the innovations brought by some companies which are new say Do Como, MTS and etc are fantastic and effective. So Vodafone can renovate the services provided by the mind attract the new customers. CONCUSION: To conclude the report, it can be said that Vodafone is one of the leading companies today in the telecommunication industry, promising company considering its speed of growth, New Ideas, Young generation mentality and Identification of needs of the customers.

Critical Analysis Worksheet Essay

Perform a critical analysis of each reading using critical thinking techniques from this week’s readings. Respond to the following based on your critical thinking analysis of the â€Å"Common Core† and â€Å"The Battle Against Common Core Standards† readings. 1) Define the term conclusion. Aside from being the obvious result or closing, a conclusion is also â€Å"a proposition concluded or inferred from the premises of an argument† as defined by dictionary.com. This means, the conclusion is a final logically reasoned deduction. 2) What is the conclusion of each article? The conclusion from the â€Å"Common Core† perspective is that students will learn the essentials for success in college and business prior to graduating high school. The conclusion for those that are in â€Å"The Battle Against Common Core Standards† is that implementing these standards is politically motivated and not in the best interest of students. See more: how to write an analysis 3) Define the term premises. The premise is the basis of support for a given conclusion. 4) What premises support the conclusions in each article? Those working against common core implementation cite government control due to the funding provided to school districts and lack of proof that the system works as basic reasons for their conclusions. Those in favor of common core cite better prepared graduating students, a more educated workforce, and standardization amongst students. The article indicated that if districts had to define their own educational standards, they would start  by seeking out â€Å"common core standards.† 5) How convincing is the conclusion of each article? Explain your answer. I was more convinced by the arguments in favor of implementing common core standards. I noticed more bias in Smith’s article against common core implementation. I was more convinced by Sell’s article because of the objectivity. 6) Define the term biases. A bias is â€Å"a particular dendency or inclination, especially one that prevents unprejudiced consideration of a quesiton; prejudice† according to dictionary.com. Anything that prevents someone from objectively drawing a conclusion is a bias. 7) What biases did you observe in each article? Why do you think they are biases? While the â€Å"Common Core† article objectively defined common core and explained its function all of the sources cited were supportive of implementing common core standards. The article would state the opposition and then Sell would quote someone in favor of common core. Smith’s title alone lets you know that this is an opposing argument. The article is politically motivated. Throughout the article, Smith discusses democratic initiatives and state’s â€Å"relinquishing their right to control.† 8) What might be the sources of the biases in each article? Personal expertise is the initial bias. Perhaps they have a child that has fallen below common core standards. Living in a state that has already implemented common core values, I have dealt with standardized tests as both a student and parent. While I was able to pass them with ease, I have witnessed students taken them multiple times to no avail. Those politically motivated are driven by funding and votes. It’s hard to determine if their focus is genuine or if ulterior motives are present. I recognize my personal bias with regard to choosing or opposing common core. References Bias. (n.d.). Dictionary.com Unabridged. Retrieved November 14, 2014, from Dictionary.com website: http://dictionary.reference.com/browse/bias Conclusion. (n.d.). Dictionary.com Unabridged. Retrieved November 14, 2014, from Dictionary.com website: http://dictionary.reference.com/browse/conclusion Premise. (n.d.). Dictionary.com Unabridged. Retrieved November 14, 2014, from Dictionary.com website: http://dictionary.reference.com/browse/premise Sell, M. (2013). Common core. McClatchy – Tribune Business News [Washington]. Smith, H.K. (2013, March). The battle against common core standards. FreedomWorks, Retrieved from www.freedomworks.org Link to the article: http://www.freedomworks.org/blog/rousseau/the-battle-against-common-core-standards

Top Distance Learning Conferences

Smoking Persuasive Speech - 811 Words

Have you ever choked on someone’s second hand smoke? Well I have. In the world there are fifteen billion cigarettes sold a day. That is ten million sold every minute! In this, I will be telling you about how smoking is bad for you, bad for the environment, and ways smoking in public can be stopped. Smoking should be banned! First of all, as almost everyone knows, smoking is bad for people. When people smoke their chances of having a heart attack go up immediately. Also the chances of getting cancer go up as well. This is because the tar in cigarette smoke contains carcinogens which help develop cancer cells in your body. Yet there is still more to come. Another thing that happens to the body when smoking is a lack of oxygen that†¦show more content†¦This can be stopped by doing things like having more physical activity in our lives. When people are being physically active it lowers the urge to smoke, says â€Å"https://smokefree.gov/challenges-when-quittin g/cravings-triggers/fight-cravings-exercise†. So being more active can pull people further and further from smoking. Another thing people can do is simply make a law against smoking in public. Now clearly people are definitely going to be against this because then the tobacco sales would go down, but if we want an effective way to stop this, if you think about the way it will positively impact the air and environment around us, it may be the best way to go. Now, people are probably thinking, â€Å" Well why don’t just use the over the counter products that are on television?† The reason I am not using these is because the amount of side effects and symptoms from these is outrageous. So if people are against the past suggestions, another is that they could is try for a period of time to stop smoking all together and see the benefits of the other side. A great example of these challenges is Morgan Spurlock, he sets thirty day challenges and sees if he is able t o complete them. I recommend this to people because it is probably the best way to stop smoking. * Now other people who disagree with these reasons will probably say that people don’t have enough time to get enough exercise to completely pull them away from smoking. They’re wrong,Show MoreRelatedPersuasive Speech On Smoking1591 Words   |  7 PagesAbstract Smoking is the most preventable leading cause of death in the United States and causes many health risk such as lung cancer, and heart and blood vessel complication. My main purpose of this persuasive speech is to convince people that smoking is harmful for themselves, the people around them and their wallets. In 2015 and estimated of 36.5 million people were current smoker (Jamal, A., King, B. A., Neff, L. J., Whitmill, J., Babb, S. D., Graffunder, C. M., 2016). In addition smoking doesn’tRead MoreSmoking Persuasive Speech780 Words   |  4 Pageshealth wasn’t getting better. e. Thesis: Through my speech, I want to persuade you to not smoke. It is important as it could harm our body and our world f. Preview of Main Points: First I will talk about what the problem with smoking, next, the causes of smoking and lastly the solution and what we can do. Transition to 1st Main Point: Now, I will be talking the problem with smoking II. Main Point 1: The problem with smoking is that it harms people’s health a. Sub-point A: CDCRead MorePersuasive Speech Smoking859 Words   |  4 PagesSmoking Kills General Purpose: To persuade Specific Purpose: To persuade my audience to write their senator and urge him/her to increase anti-smoking campaign funds. Central Idea: Smoking is injurious to human health, hence, stricter/inclusive clean indoor air policy should be adequately enforced. Introduction: How many of you have seen your parent’s or grandparent’s lifespan getting cut short because of bad choices as a result of addiction to smoking? You are not alone.I hadRead MorePersuasive Speech: Dangers of Smoking Essay629 Words   |  3 Pages      Persuasive Speech Dangers of Smoking Specific Purpose: To inform the audience of the dangers of smoking and persuade them not to.   Ã‚   Introduction: 1. Did you know that smoking is the number one preventable cause of death in the United States? 2. According to cancer.org there is 440,000 deaths a year caused by tobacco. 3. On average every smoker costs their employer almost 2,000 dollars a year in lost labor.    By the end of the speech, the audience will be informedRead MorePersuasive Speech to Stop Smoking734 Words   |  3 PagesHello my name is ---------and here to persuade you to stop smoking. Smoking is not only bad for health it is also as bad for the people around you. Breathing other peoples smoke is called passive, involuntary or secondhand smoking. The non-smoker breathes side stream smoke from the burning tip of the cigarette and mainstream smoke that has been inhaled and then exhaled by the smoker. Secondhand smoke is a major source of indoor air pollution. How does this affect the passiveRead MorePersuasive Speech About Smoking1065 Words   |  5 PagesYou’ve probably heard that the American Heart Association has declared sitting as the new smoking. Chances are, your first thought when you heard this was something like â€Å"whatever†¦just one more thing that’s bad for me†. But, If sitting is the new smoking, then I could be in trouble and I bet most of you could be too. Many of us have jobs where we sit all day. The only moving around we do is to walk to the bathroom, walk to our car, or walk to someone’s office. And when we get to those destinationsRead MorePersuasive Speech About Global Warming922 Words   |  4 PagesPERSUASIVE SPEECH OUTLINE General Purpose: To persuade Specific purpose: After listening to my speech, my audience will know how they can change their lives for a bigger challenge – to save the world. Thesis: Knowing what a problem nowadays is global warming, how CO2 gas affects it and how can we change it. Title: Lifestyle to make some changes INTRODUCTION I. Attention Material: Question â€Å"DoRead MorePersuasive Speech Outline1028 Words   |  5 PagesPERSUASIVE SPEECH OUTLINE TOPIC: WHY YOU SHOULD GIVE UP SMOKING PROPOSITION: Give up smoking and you will save yourself and the others around you and live in a healthy environment. SPECIFIC OBJECTIVES/PURPOSES: I want to persuade my audience on how harmful smoking does to the body and giving up the habit is the right way to do because it will literally save their lives and the people around them and the environment as well. SPEECH PLAN ATTENTION STEP: Opening statement: Smoking†¦Read MoreRhetorical Analysis Of The Speech Why We Need End The War On Drugs 1433 Words   |  6 PagesRhetorical Analysis of TEDTalk In the speech â€Å"Why We Need to End the War on Drugs† given by Ethan Nadelmann, a drug policy reformist, Nadelmann gives a compelling and persuasive argument on how and why we should end the war on drugs. Nadelmann describes himself as the oldest son of a rabbi and a human rights activist who works to end the drug war. He urges that the drug war is very dynamic and what the United States is doing in relation to stop it is not effective. This helps launch into what heRead MoreRoutes to Persuasion Essay1374 Words   |  6 Pagesthat areidentical to the audience she/he will be perceived as smart. Also, to project animage of expertise it is necessary to speak confidently and withouthesitating. Trustworthiness of the communicator is assumed if direct eye contact is used and speech is rapid. If the speaker is seen as not trying toinfluence or is arguing a position that is against their personal interest theywill be considered trustworthy. An attractive communicator has certain qualities, like physical appeal and similarity