Proposed Recycling Into The Workplace - 1158 Words

MEMORANDUM TO: Frank Wright, Director of Credit and Collections FROM: Michelle Jarvis, Sr. Cash Applications Clerk DATE: March 4, 2015 SUBJECT: Proposal to Incorporate Recycling Into the Workplace Attached is my proposal to incorporate recycling into the workplace. Developing a recycling plan is a great idea for the company. Recycling will also open up future opportunities for the business from a â€Å"go green† standpoint. Consumers appreciate a company that is eco-friendly and we can be one of those companies. Recycling betters the environment, as well as the economy, and simply makes the people that recycle feel better about their life decisions. In today’s day of age it is crucial to be â€Å"green† in the workplace and in life in general. Many frown upon the idea of individuals and business not living a â€Å"green lifestyle† but it is my goal to change the direction of the workplace around. The need for recycling is overwhelmingly evident for the company. Employees are faced with the difficult obstacle of knowingly putting recyclables in the garbage currently. This is a difficult decision for most and an unfortunate offering to the environment. Recycling in the workplace can be the next great step for the company. I look forward to hearing from in regards to my proposal. I can be reached at MichelleConnor08@yahoo.com or 262-488-1850. Thank you for your time. INCORPORATE RECYCLING INTO THE WORKPLACE Prepared for Frank Wright, Director of Credit andShow MoreRelatedThe Effects Of Climate Change On The Environment Essay954 Words   |  4 Pagesgas pollutants from certain chemical responses necessary to produce goods from raw materials. The main techniques they suggested for companies are to apply reducing, recycling, and reusing at the workplace. This helps preserve power, and decreases pollution and green house gas pollutants. 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From the company’s perspective, was Arnell the rightRead MoreThe Rights Opportunity Commission Has Filed Suits Against Private And Public Practices1726 Words   |  7 Pages diversity is seen all aspects of life, majorly in the workplace. A rising issue in America has been making headlines; discrimination in the workplace due to sexual orientation. Sexual orientation refers to â€Å"a person’s sexual identity in relation to the gender to which they are attracted† (Google). There has been a disturbing and substantial growing rate in the discrimination and harassment of gay and transgender individuals in the workplace as well as throughout the hiring process with limited attentionRead More Destiny USA Essay934 Words   |  4 Pagesalso be the world’s largest shopping mall? You get a building fueled by renewable energy that harbors within its walls unsustainable patterns of consumption. This green mall, Destiny USA, is expected to open in Syracuse , New York. Destiny is a proposed $4.2 billion project that will use green building technology to create a complex that will be home to an amphitheater, an aquarium, 500 retailers, 20,000 hotel rooms, and a 65-acre glass enclosed rooftop park (Destiny USA Website). Read MoreQuality Management : Dimensions Of Quality And Service1185 Words   |  5 Pages †¢ RELIABILITY We want safety to be a shared value and want to be the safest and healthiest workplace in New Zealand. We also want to exceed the minimum requirements of proposed new health and safety legislation. In May 2015 our Wellington cargo team celebrated 10 years of ‘Destination Zero Harm’, an achievement that reflects the team’s commitment to keeping their colleagues safe. The number of workplace injuries and incidents at our various sites throughout New Zealand is reducing. However, we remainRead MoreWhy Composting Pick Up Isn t Available, Money Can Still Be Saved1300 Words   |  6 PagesThe way we buy and cook food is so responsible. But the way we discard food? It s not. It shouldn t be a responsibility or be regulated. Many chefs feel this same way because of the primary worry of the potential sanitation violation in the workplace (Tejal). One of the main areas of contention is the possible odor from the breakdown of the food and the attraction of pests. Yet, many restaurant owners who compost say smell or pests have never been an issue. The waste goes into a bin that canRead MoreStarbucks : An American Company1697 Words   |  7 Pagesthrough various expectations per country. It is important to have an in depth understanding of what the values and areas various cultures find important. As an example, in the Japanese culture it is considered normal practice to â€Å"think over† any proposed pricing as a negotiation practice; where in the United States we are expected to make fast and ruthless negotiations. Germans are known to put leisure first and work second, and in Mexico all electricity is turned off at six in the evening to ensureRead MoreThe Waste Management Plan ( Wmp )3688 Words   |  15 Pagesassess how the waste will be dealt with in the most environmentally sustainable way. The WMP contains the following information: †¢ Relevant legislation and guidelines for waste management of the Project. †¢ The systems, procedures and initiatives proposed to address the management of waste materials generated during the construction phase of the Project. †¢ Safeguards, mitigation measures and monitoring to manage waste impacts during construction. †¢ Roles and responsibilities of those involved in

A Teacher’s Education And how it Affects Student Learning Free Essays

In 2005, the U.S. will have over 54 million children in schools and teachers will total 3. We will write a custom essay sample on A Teacher’s Education And how it Affects Student Learning or any similar topic only for you Order Now 5 million.   To keep up with this number, 200,000 teachers will need to be recruited annually. The inability to produce this many is causing states to issue emergency certification programs lasting only 4-8 weeks and then throwing these teachers into schools, many of them inner-city.   But even with the No Child Left Behind policies in place, America is still severely lacking in achievement levels and grades then other countries.   This is because the level of education a teacher has influences how well a student achieves and teachers are not getting the proper training or education needed. There are statistics coming out that show that a student’s achievement really relies on what a teacher’s educational level is.   Research shows that the quality of teaching is actually the largest school related factor associated with achievement.   A study in Tennessee and Dallas showed that a good teacher could raise a child’s grade by a whole level over the course of a year. The good grades were found to be cumulative, showing kids who had a good teacher for three straight years rose from the 59th percentile in fourth grade to the 76th percentile in the sixth grade.   But kids that had teachers, who were classified not as effective as the first group, went from the 60th percentile in fourth grade to the 42nd percentile by the time they reached sixth grade.   (Robert Rothman, 2004.) As America grows, it’s no surprise that more kids are coming into the school systems.   The problem is that universities can’t produce enough teachers to keep up.   That is a reason why 41 states have developed Alternative programs aimed at getting people a teacher’s certificate in four to eight weeks. These programs train a person in basic training for the classroom, basic training on how to make lesson plans and they reduce the requirements for state licenses, so that they can be hired for an emergency.   The American Board for Certification of Teacher Excellence’s â€Å"Passport to Teaching Certification† reduce the time a person spends studying to teach.   It also eliminates practice teaching in a classroom.   Since teaching requires practice and mastery of the subject, without practice teaching, the person just gets rushed through to the real classroom. Teach for America gives students a summer crash course in teaching and then gives them a class, usually inner city, the following fall.   They have an astronomical 75% turnover rate though!   Most emergency hiring happens in inner-city schools, which means that these very basically trained teachers are thrown in the most disadvantaged schools.   (Reg Weaver, 2004.) A national sample of teachers showed that if they had lower academic qualifications, they were less likely to stay teaching.   80,000 teachers have come out of these alternative programs, but only 40% have stayed teaching past year three.   Statistics are supporting that the â€Å"strongest negative predictor of a state’s student achievement are the proportion of new teachers who are uncertified and the proportion who hold less then a minor in the field they teach.†Ã‚   (quote1.) At the annual American Educational Research Association meeting in 2004, they brought to light that Kindergarten kids are scoring 1.26 test score points lower with teachers who were issued an emergency license them by a fully-certified teacher.   The American Institute for Research also found that 8th graders scored 9% higher in math if they had teachers who specialized in math and had a certificate in math. How to cite A Teacher’s Education And how it Affects Student Learning, Essays

Teaching Competence

Question: What did you learn? How will you apply this knowledge to profession nursing career? Answer: Leadership is a relationship dynamic in nature[1]. It is based on mutual interest between the leaders and the associate in which both their contribution are able to develop and motivate others to achieve an objective. The importance of a leadership is well in demand in any organization. The emergence of an effective leader is necessary because a good leader can make a weak plan successful but a poor leader can ruin the chances of the best laid plans. It is trusted that an effective leader well balances and mobilizes the organizations resources to towards achieving the goal of a common objective. This is the reason why effective leadership development program at different levels across the organization can help to augment the best results. The most important and reliable effective leadership programs must include the hiring strategies, employee development and career planning. Effective leaders have the ability to design decision making within an organizational environment thereby imp roving the performance as a whole. Effective Leadership And effective leader plays the role of transforming potentiality into reality. The leaders are the key factor in the success of an organization. They have the power to propose, mould or re-mould new archetype when the old ones lose their importance and effectiveness. Over a time span, a number of theories of leadership have been formulated[2]. Behavioral Theory- this theory assumes that individuals are not born with certain traits that make them leaders. Leaders are formed based on what leaders do. An individual with definable and learnable ability can be made into a leader. Behavioral theory exhibit two types of leader. The one that is concerned for the people and other that is concerned for production. Trait Theory/Great Man- People are born with traits and that the combination of right set of traits make an effective leader. This theory assumes that based on intelligence, perseverance and ambition a leader is characterized superior to any ordinary individual. Some traits includes adaptable to situations, energetic, cooperative, decisive, persistent, creative, organized, dependable, dominant etc. that make a leader. Participative Leadership- An autocratic decision by the leader may not be an effective one. Involvement in decision making to come to better decisions is the role of an participative leader. He seeks the involvement of his subordinates, seniors and other stakeholders for decision making. Contingency Leadership- This theory assumes a broader concept of the capability of the leader based on contingent factors and other situational variables. Decision making in leaders Decision Making can be examined as an individual as well as collective process. The role of values is significant in setting the criteria for decision making.Organizational values influence the decision maker to collectively promote interests of the organization. Change in the organizational change Although full schedules, distracting events, fear of change, and apathy are obstacles to change, the real enemy of change is complacency.Having the will to change is criticalDo the practice leaders have the willpower to push change through.Even groups that seek change may be complacent and not committed to follow through.A practice that is ready for change has a culture that looks for ways to improve and promotes and supports ways to enhance quality, patient care, and efficiency. Ethical Management The management tool that establishes governance either in terms of corporate or public administration is Ethic Management. It is the study of behavior of employees and employers in the corporate world as well as in public administration. This study of behavior also focuses not only in the real world but also in the cyber world. An employee may be polite and decent in the real world while addressing his superior. But this very person may send mails using unethical languages[3]. The linkage between Leadership, Decision making and ethics needs to go through a series of compass points. A leader is said to be effective when his articulation that ethic is the priority is clear. An effective leader must communicate the practice of ethical decision making and to support ethical programs. The four tools for Ethical Leadership considering proper decision making are: Communicate clear expectation for ethical practice- Identification regarding the clarification of expectation is needed here. Leaders must be explicit during explaining the underlying values and also consider the barriers to expectations. Demonstration of priority of Ethics- It is necessary for a transactional leader to consult with his subordinate to reach a ethical decision. The leader must ensure discussion of ethical concern and instill in their minds that ethic is most important. Support local ethics program- An ethical leader must support the cause of an ethics programs. He must encourage participation by others in such programs. Practice ethical decision making- The most important aspect of an ethical and effective leader is to ensure that the decision made must abide by ethical reasoning. It is important for the leaders to identify, address and explain ethical decision systematically. The ways members and visitors are welcomed in the church The most important person for a visitor to talk to in order to feel at home in a new church isyou.It is not the pastor, or the greeter, but a regular attender[4]. Every church member is ahostand not aguest. Making visitors feel welcome is primarily the responsibility of members[5]. Smile ateveryoneand offer yourhand. Look peoplein the eye and smile. Greet children attheir level. Never let new peoplesit alone. New people shouldneverhave to sit alone. Take initiative and go to them without delay. Help visitors findseatingthat suits theirfamilys needs. Invite people to fill out your churchsvisitor registration card or information. Tell people youregladthey are Practice making people feel special, and what you give to others will be returned to you. Snacks such as bread, coffee, tea,cookies, and water should be provided to the visitors. Safety concern: A first aid kit should be present in the church also a thermometer, blood pressure machine must be available in the church because any time there could be a requirement of this type of immediate first aid. As the occurrence of increase of the blood pressure of the visitors or a visitor can any time fell ill so there should be a thermometer to check the body temperature, the measure the blood pressure there should be a blood pressure measuring device present in the church. The member of the church should be given a training on first aid about how to use blood pressure measuring device and thermometer because in immediate condition there would be no chance to call a doctor the immediate first aid should be provided by the church members only at first. There should be fire extinguishers present in the church as anytime a fire can occur in the church and there may emerge a risk of lives of many peoples. Also the church member should be given training on fire drill and evacuation techniqu es during a fire because if afire occurs in the church the church members have to take initiative and make out the visitor to a safe place.The church member also have to form an escape plan for the visitor during a fire and the member also have execute the escape plan successfully.The members should also take care about the pace of the escape plan, the escape plan should not be slow because slow paced plan increases the risk of getting injury from fire.Soit is very important to train the church member efficiently in the first aid technique. Encouragement of unity among the church member The unity among the members of the church should be encouraged by different method, the members should be seated in the front line together. There should be a good understanding among the members of the church because if there is no good understanding among members they cannot able do the first aid for the ill or sick person and also they will not be able to execute successfully the escape plan of the visitors when a fire occurred in the church without unity. The late arrival were asked to seat in the middle or back so that the distraction can be minimized. To increase the unity among the members, the opinion and subjection of all the members should be brought in the front before the church and work related to all the opinions and subjection should be done uniformly with the companion of the all the church members together. To train the church member a teaching plan should be implemented. The teaching plan that can be used is How to teach them The church member should be given study material as class note and also home task should also be given. Each topic should be given demonstration through slide show. This help them to understand each topic very vividly. Time given for each Topic In one week only one topic should be discussed and the trainer should not move on to the next topic until every church member understand the particular topic very precisely and all the queries a cleared. Evaluation process For evaluating whether the teaching plan is working or not. Whether the church members understands what is taught to them, there should be written exam on each topic at the end of every week. This plan of teaching can also be followed by some else after my commitment is over. The study materials and the class notes can be used by the new trainer. The new trainer also can acquire this way of giving demonstration of every topic through slide show. So this teaching plan can be taken and used by other trainer to taught the church member about first aid. Reflection learning project While giving training to the church member I came to learn about the protocols that have to be maintained in a church and ethical side of their beliefs. The learning what I earned during this period of giving training, I will utilize this experience and knowledge when I will approach to give nursing care to any individual in a church or whenever I will be giving any type of training in a church I will definitely follow the ethics and protocol of the church. I will also be very careful that none of my activities are somehow disrupting the protocol of the church. Not only the members of the church, it is me who will be beneficial as well from the training procedure. It has provided me with the religious insights of Christianity and made me well aware as a baptized Christian. The training was a great motivator for me that made me to promote good works and love and encourage others to habitually attend the worship meetings. This, in my part as well, guided to religiously follow the rules of the church and will be equally applicable to my career of nursing to make attendance a critical factor of my professional activity to meet the healthcare needs of the people. As a member of the church, I was responsible for preserving and protecting the gospel by studying and knowing it well. This helped me in guarding the gospel which in turn will help me in my nursing profession as I have gained the concept of knowing the nursing guidelines which in turn will help me to provide better nursing services. Affirmation or disaffirmation of the gospel citizens was another responsibility of the church member that I came to know from these teachings and there should be consistency for the meetings of the members. This is important for decision making in the churches and I believe the same concept is applicable in the profession of nursing for critical decision making situations where consulting the seniors and the colleagues should be the ideal strategy. From the teaching, I learnt th e various types of leadership management aspects including the ethical management skills. These principles are equally applicable in the profession of nursing apart from the churches as nursing leadership is a pivotal concept in the profession of nursing. Safety concern was a part of the teaching plan and it will be helpful in my nursing profession as well because safety is the primary concern in the profession of nursing and builds the foundation of the treatment procedure. Encouraging unity among the members of the church was a responsibility that I had to deliver in the church and I will have apply the same principle in my profession of nursing as unity among the colleagues will promote working on the multicultural diversities and improve the patient care activities. Apart from these, I learned from the church that it is the responsibility of the church members to equip the saints with the ministerial works and from this perspective, it can be stated that working together with th e other health professionals will promote the healthcare services and my knowledge of providing better treatment to the patients. Reference Terris O. Macbeth performed by the Manchester International Festival (St Peter's Church)(review). Shakespeare Bulletin. 2014;32(2):266-9. Kagohara DM, Achmadi D, van der Meer L, Lancioni GE, OReilly MF, Lang R, Marschik PB, Sutherland D, Ramdoss S, Green VA, Sigafoos J. Teaching Two Students with Asperger Syndrome to Greet Adults Using Social Stories and Video Modeling. Journal of Developmental and Physical Disabilities. 2013 Apr 1;25(2):241-51. Lunshof JE, Church GM, Prainsack B. Raw personal data: providing access. Science. 2014 Jan 24;343(6169):373-4. Maxwell JC. Be a people person: Effective leadership through effective relationships. David C Cook; 2013 Feb 15. Beck DE, Cowan C. Spiral dynamics: Mastering values, leadership and change. John Wiley Sons; 2014 Dec 5.

Learning the Ropes free essay sample

â€Å"I’ll do it† are three words I do not regret saying. I was offered the chance to be a coach for my schools select baseball team. This was an opportunity to do something that I enjoy, and also teach a group of talented kids teamwork, sportsmanship, and focus. On a cold January evening, I met my team, and I knew the season would be interesting—we had exactly enough players to form a team. The practice went on and I determined the positions each player wanted to play. With nine players, I knew that everybody would play in an unfamiliar position. When outdoor practice commenced, some of the players needed help learning their new positions. In an attempt to avoid repeating drills, I developed essentials of the positions. The outfield training consisted of random tosses with a warning of â€Å"Hey, catch!† in an effort to instill alertness. Infield training involved the players mirroring my movements to keep them light on their feet. We will write a custom essay sample on Learning the Ropes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The unpredictability required the players to remain attentive and focused, while learning them the fundamentals. As the season progressed, I found that there was another problem. No matter how hard I tried, the kids couldn’t hit. Instead of going into specifics, I simply told each kid to keep their eyes on the ball. And it worked—the kids who once struck out now crushed the ball into the outfield. Regardless of the aspect of the game, my intent was to coach in a manner that the players would respond to, and more importantly, enjoy. I was someone who the players could relate to, and I live my life like I coach my team. Most people don’t realize this, but I am dedicated and work through challenges to achieve success. Through my coaching, my team learned teamwork, sportsmanship, and focus—while also having a winning season.

Free Essays on Fetal Alcohol Syndrome

Fetal alcohol syndrome (FAS) refers to a group of physical and mental birth defects resulting from a woman’s drinking alcohol during pregnancy. FAS now surpasses Down Syndrome and Spina Bifida as the leading cause of mental retardation in the United States. The average IQ for persons with fetal alcohol syndrome is sixty-seven. This occurs in one out of seven hundred fifty births a year. Many of these children are diagnosed with Attention Deficit Disorder, Oppositional Defiant Disorder, and Pervasive Developmental Disorder. The cause of fetal alcohol syndrome is chronic alcohol or drug consumption during pregnancy. Every time a pregnant woman drinks, the alcohol passes through the placenta to the unborn child. Alcohol is more harmful to the fetus than the mother because of the unborn baby’s small size and rapid growth rate. Once a fetus has FAS, the physical and mental damage is irreversible. Fetal alcohol syndrome is totally preventable. No alcohol means no FAS. A pregnant woman shouldn’t abuse drugs either. There is evidence that indicates an occasional glass of wine or beer is not dangerous, but no usage is recommended. The ages most affected are newborns. It effects all races and all socio-economic groups. The signs and symptoms of newborns are poor sucking abilities, poor sleeping habits, irritability, and affects of alcohol withdrawal. Some possible physical abnormalities are a small head circumference below five- percent (Microcephaly). Small eye slits (palpebral fissures), vertical folds of skin extending from upper eyelid to the side of the nose (Epicanthic folds), ridge above upper lip (smooth or indistinct philtrum), protruding forehead, cleft palate, flattening of mid-face, low set or mildly malformed ears, small brain, and hip dislocation and other joint deformalities. Symptoms later on are mental and severe growth retardation, poor coordination and learning disabilities, speech and language difficulties, and ... Free Essays on Fetal Alcohol Syndrome Free Essays on Fetal Alcohol Syndrome Fetal Alcohol Syndrome and Fetal Alcohol EffectsFetal Alcohol Syndrome and Fetal Alcohol Effects Prenatal alcohol exposure is a preventable cause of birth defects, including mental retardation and neurodevelopmental deficits. Since the initial recognition in 1968 of the multiple effects that alcohol can have on the developing fetus [1] and the subsequent delineation in 1973 of fetal alcohol syndrome (FAS), [2] it has become clear that prenatal alcohol exposure can be associated with a wide range of abnormalities. [3] More than 80% of children with FAS demonstrate prenatal and postnatal growth deficiency, mild to moderate mental retardation, microcephaly, infantile irritability, and characteristic facial features. Fifty percent of affected individuals also have poor coordination, hypotonia, attention deficit disorders with hyperactivity, decreased adipose tissue, and other identifiable facial features. Additionally, 20% to 50% of affected children demonstrate a variety of other birth defects, including cardiac anomalies, hemangiomas, and eye and ear anomalies. [2,4,15,16] Even in the absence of growth retardation or congenital abnormalities, children born to women who drank alcohol excessively during pregnancy appear to be at increased risk for attention deficit disorders with hyperactivity, fine-motor impairment, and clumsiness as well as more subtle delays in motor performance and speech disorders. [4] These findings have been referred to as fetal alcohol effects (FAE). As recently described, FAS and FAE produce profound cognitive, behavioral, and psychosocial problems that persist to date of follow-up of those affected. In the most comprehensive and far-reaching study to date, Streissguth et al [5] traced the natural history into adulthood and demonstrated the profound, pervasive, and persistent nature of the biopsychosocial manifestations of these disorders. Cognitively those affected... Free Essays on Fetal Alcohol Syndrome Fetal alcohol syndrome (FAS) refers to a group of physical and mental birth defects resulting from a woman’s drinking alcohol during pregnancy. FAS now surpasses Down Syndrome and Spina Bifida as the leading cause of mental retardation in the United States. The average IQ for persons with fetal alcohol syndrome is sixty-seven. This occurs in one out of seven hundred fifty births a year. Many of these children are diagnosed with Attention Deficit Disorder, Oppositional Defiant Disorder, and Pervasive Developmental Disorder. The cause of fetal alcohol syndrome is chronic alcohol or drug consumption during pregnancy. Every time a pregnant woman drinks, the alcohol passes through the placenta to the unborn child. Alcohol is more harmful to the fetus than the mother because of the unborn baby’s small size and rapid growth rate. Once a fetus has FAS, the physical and mental damage is irreversible. Fetal alcohol syndrome is totally preventable. No alcohol means no FAS. A pregnant woman shouldn’t abuse drugs either. There is evidence that indicates an occasional glass of wine or beer is not dangerous, but no usage is recommended. The ages most affected are newborns. It effects all races and all socio-economic groups. The signs and symptoms of newborns are poor sucking abilities, poor sleeping habits, irritability, and affects of alcohol withdrawal. Some possible physical abnormalities are a small head circumference below five- percent (Microcephaly). Small eye slits (palpebral fissures), vertical folds of skin extending from upper eyelid to the side of the nose (Epicanthic folds), ridge above upper lip (smooth or indistinct philtrum), protruding forehead, cleft palate, flattening of mid-face, low set or mildly malformed ears, small brain, and hip dislocation and other joint deformalities. Symptoms later on are mental and severe growth retardation, poor coordination and learning disabilities, speech and language difficulties, and ... Free Essays on Fetal Alcohol Syndrome The Deletrious Effects Of Fetal Alcohol Syndrome This essay will consider information about fetal alcohol syndrome and it's deleterious effects on the unborn fetus and the repercussions that follow after birth and through life. In my opinion alcohol is responsible for the detrimental effects on the innocent, unwilling participants of alcohol abuse through their mother's inability to cope with life's hardships or the inability of understanding the spectrum of affects alcohol can cause on the unborn baby. This essay will show that mother's who drink alcohol, no matter what the quantity, will have a severe impact on her offspring's mental, physical and psychological capabilities commencing in the womb, to birth and through his or her existence. This essay will examine three main topics of discussion. First it will show what fetal alcohol syndrome is and how it affects the prenatal world. Secondly, it will show how it affects the fetus when exposed to alcohol at all stages of life. Finally, it will show the statistics of fetal alcohol syndrome on youths. "Fetal alcohol syndrome (FAS), fetal alcohol effects (FAE), alcohol-related neurodevelopment disorder (ARND), alcohol related birth defects (ARBD) and alcohol-exposed static encephalopathy (SE) are all terms for the defect which occurs to a child when his or her mother drinks alcohol during pregnancy (Streissguth, 5)". It causes a birth defect that targets the brain from the pre-embryonic stage, to the fetal stage and has lifelong consequences. Some of the most crippling secondary disabilities that people with FAS/FAE face include mental health problems, disrupted school experience, inappropriate sexual behavior, trouble with the law, alcohol and drug problems, difficulty caring for their children, and homelessness. "It is estimated that one in every ten children born have some form of thi... Free Essays on Fetal Alcohol Syndrome Fetal Alcohol Syndrome Objective†¦ After the reading and discussion of my very informative paper, the Student will be able to understand the causes of Fetal Alcohol Syndrome, signs & symptoms, and how as future nurses, we can prevent further complications. What is Fetal Alcohol Syndrome? ¿? Fetal alcohol syndrome (FAS) is a set of physical and mental birth defects that can result when a woman drinks alcohol during pregnancy. When a pregnant woman drinks any type of alcohol, such as beer, wine, or mixed drinks, so does her baby. Alcohol passes through the placenta right into the developing fetus and as a result, the child may suffer lifelong damage. FAS is characterized by three major characteristics: (1) abnormal facial features, (2) growth deficiencies, and (3) central nervous system (CNS) problems. People with FAS may have problems with learning, memory, low birth weight, skeletal deformities, little attention span, communication, vision, and/or hearing. These problems often lead to difficulties in school and problems getting along with others. FAS is a permanent condition. It affects every aspect of an individual’s life and the lives of his or her family. Fetal Alcohol Spectrum Disorders (FASD) is an umbrella term describing the range of effects that can occur in an individual whose mother drank alcohol during pregnancy. These effects may include physical, mental, behavioral, and/or learning disabilities with possible lifelong implications. The term FASD is not intended for use as a clinical diagnosis. Many terms have been used to describe children who have some, but not all, of the clinical signs of FAS. Three terms you may commonly hear are Fetal Alcohol Effects (FAE), Alcohol-Related Neurodevelopment Disorder (ARND), and Alcohol-Related Birth Defects (ARBD). FAE has been used to describe children who have all of the diagnostic features of FAS, but at mild or less severe levels. These include behavioral and/or cog...

An analysis of television chat shows Essay Example for Free

An analysis of television chat shows Essay Television chat shows are probably the favourite genre of the majority of daytime viewers, with the schedule full to bursting point with them, there are few channels that show fewer than two chat shows on a daily basis. There are few times when you can switch on your television and the screen not be filled with the smiling faces of a chat show host and his guests. There are a wide range of chat show styles but they all conform to the same basic conventions. The conventions are that the host is famous and often comes from a journalistic background and their show is named after them. The guests are famous people and come on to the shows to promote themselves etc. the set is basic with just a few chairs and sometimes a table and also there is an audience who are in the studio watching the show live. In the traditional style chat shows these conventions are followed as if they were law. In the newer forms of chat shows these rules aren’t followed as closely. Although they have a host, guest and audience there set is not basic and is full of props such as computers and fake plants to add effect. The purpose of this assignment is to analyse and explore a traditional chat show in the style of ‘Parkinson’ and a ‘new-age’ style chat show in the form of ‘Friday Nights All Wright’ Michael Parkinson is assuredly the finest example of a traditional British television chat show host. His show ‘Parkinson’ is well respected, highly respective and conservative and is produced by the B. B. C. his reputation exceeds him and this is echoed by the shows status. The way that Parkinson dresses also reflects the style and status of the show. As well as the dress code of the show, the title sequence is also very sophisticated. The title sequence is an integral part of the show because it is the first thing that is seen by the viewers, so it will have to display the style and reputation of the show as well as appeal to the more mature viewers which is the shows intended audience. The title sequence for ‘Parkinson’ consists of numerous still shots of previous guests such as Billy connel1y and Heather Mills-McCartney smiling and looking relaxed and comfortable. Some of the shots are posed but the majority look as if they were taken during the show, this gives the audience the idea the guests are normal people and that the show is in a very relaxing environment. As the title sequence comes to an end we are presented with a montage of celebrities faces which them form a real still shot of Parkinson’s face and this then goes in to a dissolve and into the show. The music used to accompany the opening title sequence is classy, cheerful and has a big band feeling, which I think would appeal to the viewers of the show because generally the people who watch the B. B. C are from the older generation and are therefore more conservative than the viewers of I. T. V. Parkinson’s entrance is stylish and grand. He enters at the top of a staircase to the theme music from the show and walks slowly to his seat; this grand entrance is a convention of a typical television chat show. It is at this point that it becomes clear who is in charge of the show. Compared with this grand entrance the entrances of Parkinson’s guests are mediocre. Elton john entrance is from the side of the stage probably because he had just been performing his latest song. When Parkinson introduces Elton john he is full of compliments and the language he uses is full of flattery. He refers to Elton john as ‘a superstar of Rock and Roll’ and ‘lately ennobled’. This may be used to make Elton feel relaxed and confident. He uses these phrases so that the audience will have to guess who the guest is and this will help to create suspense amongst the audience because he does not mention his guests name until the end of his monologue. After Elton takes his seat his body language is quite defensive with his hands clenched together and he doesn’t look straight at his interviewer. Parkinson’s body language shows that he is confident and open and I also think it shows he is experienced. He sits with a straight back and his hands are open palms up on his lap. Parkinson’s opening question to Elton is ‘what’s up’ I think this simple question is used to direct the interviewee to the reason for his appearance on the show. It also shows that although Parkinson uses formal language his language can also include some Yorkshire dialect. Elton John answers politely and hints at why he is on the show. The body language of Parkinson is open and appealing, this is so that the guest will feel relaxed in his company and will answer his questions more openly. Elton’s body language shows that e is defensive and doesn’t want to reveal too much to his host. The style of questioning used by Parkinson is set so that it would help Elton to open up and become more confident in the answers he gives. Although the questions were probably agreed before the show they will still tell the audience what they want to know about the guest. Elton Johns appearance on the show in terms of his reasons for being on the programme fulfil the conventions of a chat show because he is on the show to promote something that he is doing at the moment in his career and one of the conventions of a chat show is that the guest in famous and appears on the show to promote there career. The set for the show is simple yet sophisticated. It has a pale blue background which is used to relax the interviewee and it gives the studio a modern look. Also there is a hint of pink which would make the studio warm and homely. The guest and host sit close together separated only by a small table. The guests who had appeared earlier on in the show sit further away from the host but they are still quite close. There are probably four cameras used to film this show. One camera will cover both host and guest, this would be used when the host is asking a question. Two cameras would cover the host and his guest individually, these cameras would be used to show the person who is speaking. The final camera is used to cover all four people that are on the stage. Most of the cameras are fixed and would just cut from shot to shot throughout the show. When the guest is speaking they would use a big close-up to show their facial expressions and emotions. The audience only participate in the show when a guest or the host enters onto the stage or when a guest finishes a performance. Ian Wright is a light weight chat show host when compared with Parkinson. His show ‘Friday nights all Wright’ is not as well known as ‘Parkinson’ and it is targeted towards the younger generation viewers. It is not a very conservative show which is a characteristic of the house style of I. T. V 1 which is not a conservative channel. His reputation as a chat show host is limited but his reputation as a footballer is legendary. Ian Wright’s dress code reflects the style of the show. He is wearing a black short sleeved t-shirt and imitation leather pants. The style of the show is also tacky compared to the sophisticated ‘Parkinson’. In the clip Ian Wright comes onto the show to loud music, this music is similar to the type of music played in night clubs and it gives the impression that this show is modern. Prince Naseem enters onto the stage accompanied by the same loud music played when he enters the boxing ring. He goes straight to Ian Wright and ‘high-fives’ him and then he goes into the audience and interacts with them. He walks through the audience and plays up to them and shakes hands with them. When he returns to the stage he once again high fives Wright. When he takes his seat naseem sits with his arms open wide, this show that he is confident and cocky. The opening question asked by Ian Wright is ‘so why did it take you so long to get in the ring? ‘ he uses this question as a joke to make naseem feel at home. He also adds ‘talk to me’ in a Jamaican accent to make the audience laugh. The language used throughout the show is slang and it is not very sophisticated and this echoes the style of the show. The set is cheap and simple with a fake brick wall background to give a feel of the inside of a house and there is a mural of the country side on another wall which I think is supposed to give a calming and relaxing effect. The host sits on a simple purple leather chair with a table with a C. C. T. V screen on top of it. Then there is another simple purple sofa for the guest to sit on. There are two steps down from the stage and in this area the audience sit in groups on simple chairs around small tables as if they were in a pub or night club. In the corner of the studio there is a cage containing football fans. I think that there are probably three cameras, the first is at the back of the studio and is used to show the guest, host and audience together and the second and third cameras are used so that both the host and guest have individual shots when they are speaking. The audience participate more in this show than in ‘Parkinson’ because they shake hands with the guest when he enters and also they laugh a lot more than in Parkinson and the laughing is not forced as it often is in Parkinson. The most effect of these two chat shows is probably ‘Parkinson’ because it will appeal to a wider audience than ‘Friday nights all Wright’ and also the guest will be more sophisticated and well known than those on Ian Wrights show. Out of the two chat shows I think I prefer ‘Parkinson’ because there is a wider range of guests and the guests are often in the news at the time so I like to hear there views on current affairs. An analysis of television chat shows. (2017, Jul 05).

Chicano study Essay Example | Topics and Well Written Essays - 1000 words - 1

Chicano study - Essay Example When there is denial of these civil rights, or if the civil rights are being interfered with just because that particular person belongs to a certain class or group, discrimination occurs. There have been several Jurisdictions which have enacted statutes in order to prevent any form of discrimination basing of a person’s sex, race, age, and religion, previous condition of servitude, national origin, and physical limitation and also depending with the sexual orientation. Civil rights have great impacts to the normal living of persons who have been discriminated. For instance, civil rights have been used in describing the advancement of peoples’ quality regardless of their sex, race, disability, age, religion, national origin, or many other characteristics. However, through the enactment of the Fourteenth and the Thirteenth amendment in the United States Constitution, there has been an expansion of these civil rights where there is an abolishment of slavery in the U.S. This has helped many individual to be free from discrimination. Due to the civil rights, there have been less cases involving discrimination in courts. This means that those who were involved in discrimination issues have feared the consequences that they might face thereafter. There are several challenges that the Chicana women face during their activities in reducing discrimination in the country. Some of the Chicana feminist reviewed the movement as a colonial imposition. This meant that the women’s’ movement acted as an obstacle to the authentic Chicano cultural assertion. They were also referred to as â€Å"sell-outs†. More so, they also faced physical molestation. These are just some of the sever backlash that they faced. The other set back that they faced was the claims that the Chicana feminists had. The feminists claimed that Chicana women were the true hindrance to the Chicana liberation. The Chicana feminists claimed that they were not the

D14 Assignment Example | Topics and Well Written Essays - 750 words

D14 - Assignment Example I expect most students to fail due to the constant hangovers. Yes it actually does. I did not consider that participating in the college drinking games during the campus and fraternity house parties actually causes alcohol addiction or that alcohol poisoning is what happens when there is excessive drinking to a level of even passing out. No it should not be stopped. Based on the increasing risky behavior that teenagers and even students engage in when they are drunk such as risky sexual behaviors or even the alcohol poisoning that has claimed the lives of many young people, it should be continued. The masking would still leave the feeling of gratification and eliminate the despair most students feel while at the same ensuring that people remain sober enough to make conscious decisions. No it will not make any difference. Most people who turn to alcohol even have no idea about what brand they are taking and especially in clubs and hence will not even care about the number of calories. Only those obsessed with weight will care and the number is negligible. What role do you think government should play in the advertising of alcohol (on television, to younger viewers, etc.)? Did watching the movie (in the list of items to do), relevant even though it was from 2006, have any real impact? The advertisements about alcohol should be pushed to late night from 11am when most of the teenagers and young people are already asleep. The movie put it in black and white about the real deal with binge drinking to especially female college students and the situation calls for dire change. Labeling will not make any significant changes in controlling or reducing the binge drinking in young college women or even older women for that matter. Many drink in order to forget some of their life’s misery and hence no labels would change that (Centre for Science in the Public Interest, 2008). Drinks such as four

The Role of in-Film Advertising in Promoting the Sales of a Brand Essay Example for Free

The Role of in-Film Advertising in Promoting the Sales of a Brand Essay ABSTRACT Introduction: Cinema gives a powerful environment in which to advertise. The film being shown virtually identifies the target audience and makes it very easy to schedule and buy advertising spots to match brand message to potential consumers. Better still, the audience is completely captive and in a receptive frame of mind as they wait to be entertained. A well organized media plan based closely around the films being shown can be a highly effective way of communicating brand messages to a willing audience. In-film advertising is very much alive and kicking. Hence we have formulated the following hypothesis: ‘In-film advertising helps in promoting the sales of the brands.’ Methods: The first method used was a Quantitative Research Survey. The sample size was 100 people aged between 16-45 years. The locations selected for the survey were Andheri, Malad, Bandra, Dadar, Matunga The second method used was a Qualitative Research Method, wherein, we segregated the people if their responses indicated that In-film advertising didn’t affect their choices of buying brands. The questions asked were in order to determine the reason behind this attitude. Findings: Our findings clearly indicate a very high percentage of the success of In-film Advertising. But also, a number of people also responded by saying that In-film advertising was a gimmick and they weren’t affected by it. Conclusion: On the basis of these findings, we can safely conclude that our Hypothesis has been proved right, i.e. ‘In-film advertising helps in promoting the sales of the brands.’ INTRODUCTION Product placements in films help a lot, as long as they are woven into the story intricately and are not just a random appearance in a song sequence. In-film advertising is akin to gambling. If the film becomes a superhit, the brand is saved. But, if the film flops, the brand takes a heavy dent. One bad placement can do more damage than 10 good placements. Artistic integrity is crucial for successful brand placements and the utility of the product has to be woven properly into the script. The placement should be a natural fit and shouldnt be unnatural. The best way to deliver the message is to catch the customer off-guard, when their rational defenses are down. The best way to do so is to use the emotional gate rather than the rational gate. The rational gate scrutinises the advantages, benefits, features and seeks value for money; the emotional gate is all about trust, love, identification and belief and in India, the films operate at the emotional level of an individual. In-film advertising heavily depends on the popularity of particular films, the actors starring in them and their credibility. The strategy of placing some selected brands in films, gives them an additional marketing push, even though the stars featuring them may not be directly endorsing these brands. The respondents of the survey that we conducted, mentioned that the brand has to have a certain character in the film, combined with certain attributes and should not just be a stagnant prop. In the movie Corporate, by Madhur Bhandarkar, the costumes were visibly sponsored by Allen Solly, thus giving the brand certain leverage and creates positive brand awareness among the audience. In-film branding may be one more paying alternative of marketing.  Once the brand gets noticed through the films it gets a status quo by itself. In-film advertising is a rather economical medium of advertising, compared to other costlier mediums. Brands have realised that movies are a great way to reach out to an audience which is captive for a few hours. Brand managers today realise that a movie finds traction across different platforms apart from cinema theatres, such as DTH, entertainment channels on TV and home video. So the brand continues to gain exposure even after a movie is released in the thea tres. Thus, the high cost of conventional media, accompanied by the growing clutter, has made advertising an exciting and viable opportunity for advertiser. LITERATURE RESEARCH DESIGN The research design technique used is the hyposthesis-testing research studies.As we wanted to study the relationship between the two variables used in the hypothesis, one being (influence) of in-film advertising and second (its effect) on promotion of sales of the brand. TITLE Role of In-film advertising in promoting the sales of the brands. RESEARCH QUESTIONS RESEARCH PROBLEM The past four to five years has seen an tremendous increase, in the use of in-film advertising. Movies such as delhi 6, dhoom 1, Don, Aisha , Tees Maar khan etc have visibly made the use of in-film advertising. No matter if the movie belongs to a big banner or a small banner, whether it is a thumbs up or a super flop, companies have vigorously used this technique, to advertise  their brands and thus increase their visibility. The question arises as to what makes them invest crores of their funds into this field, is it actually helping them to promote sales? Has it in fact helping to build up a brand image? And also, if ever it is not converting the prospective customers into customers, what is the reason behind it’s failure? RESEARCH OBJECTIVES The objectives of conducting the research are as follows 1. To find out whether people known what in film advertising is? 2. To find out whether the viewers are able to recall the brands being showcased in the movie? 3. To find out whether it is increasing the visibility of the brand? 4. To find out whether it is creating brand awareness? 5. To find out whether it is influencing their buying pattern? 6. To find out whether it is actually helping in promoting the sales of the brand? SIGNIFICANCE OF THE RESEARCH In – film advertising is not much talked about as when compared to other genres of advertising. This itself gives worth to research to be conducted in this area. Indian companies and marketers are now recognizing the importance, power and relevance of new media like internet and movies. Bollywood has been a part of popular culture and therefore, Hindi film trends, popular dialogues, characters, celebrities have always found place in advertisements. With increase in competition and media clutter, now brands are thinking of in-film placements and marketers are trying to place their brands in films In film advertising is not a very old phenomenon, it started with the movie TAAL, wherein coca cola was sublimely advertised. It is from then that the trend of showcasing brands in films was born. Research in this sector will help us to have a better understanding ,of , as to how, this technique works well for the brand, why it encourages the companies to advertise their brands with big banners, whether it gives the brands, much needed visibility and lastly if its helping in promoting sales of the brands. Research conducted on this particular notion, will help in forming a concrete belief and also will be an answer to all our research objectives. METHODOLOGY We have made use of both qualitative as well as quantitative method to conduct the survey. QUALITATIVE METHOD In this method, after conducting the survey we segregated the people wherein in-film advertising didn’t affect their buying pattern. We verbally asked them few questions to find out the reason behind them not getting influenced. Following are the questions asked to them- Q1. What according to you is the reason behind in-film advertising not being effective? Q2. Why do you personally don’t believe in it? Q3. What stops you from buying the products showcased in the movies? QUANTITATIVE METHOD Quantitative Research quantifies the data and generalizes the results from the sample to the population. Since, we wanted to know to what extent  in-film advertising helps in promoting the sales of the brand, to what extent it influences the customers to buy the featured products in the movie. We conducted a face-to-face interview. Sample Size- We interviewed 100 people. Demographic Profile: Age between 16 to 45 Both the sexes SEC A, SEC B,SEC C Educated residents of Metropolitan Cities Residential urban areas Location –Andheri, Malad, Bandra, Dadar, Matunga Psychographic Profile: Open minded and receptive to new ideas Attentive and observant Mainly movie-buffs Fashionable and trendy, out-going and social in nature. METHOD (TYPES) Primarily, we have made use of questionnaire method wherein other methods used are as follows 1. Structured data collection- We have made use of structured data collection, wherein we have made use of structured disguised. The reason behind making use of this method is that we did not want to disclose the objective of the survey been conducted because then there was a risk of getting biased opinions. 2. Method of Summated Ratings: The Likert Scale An extremely popular means for measuring attitudes. Respondents indicate their own attitudes by checking how strongly they agree or disagree with statements. We have made use of this rating method in our questionnaire where- in, we placed a statement, i.e. ‘In-film advertising influences you to buy the brand promoted in the movie.’ Response alternatives were: â€Å"strongly agree†, â€Å"agree†, â€Å"uncertain†, â€Å"disagree†, and â€Å"strongly disagree†. To analyze this scale, each response category was assigned a numerical value. The values that we assigned were, Strongly Agree=1, through Strongly Disagree=5 SAMPLING DESIGN Non-probability techniques: A non-probability sampling technique that attempts to obtain a sample of convenient elements. The selection of sampling units is left primarily to the interviewer. Under this, we have made use of convenience sampling. Convenience Sampling: Under this, we have targeted- Students, mall and movie goers, people on the street, Fashionable and trendy, out-going and social in nature. The reason behind using this method is that it is least expensive and least time consuming of all sampling techniques. †¢ The sampling units are accessible, easy to measure and co-operative. HYPOTHESIS- ALTERNATIVE STATEMENT- In-film advertising helps in promoting the sales of the brands. NULL STATEMENT- In-film advertising does not help in promoting the sales of the brands. FINDINGS GRAPHICAL REPRESENTATIONS FINDINGS OBSERVATION (ANALYSIS) The questionnaires that we gave to the sample audience included the above-mentioned questions. After analyzing their responses to all these questions, we have been able to get a gist of their attitudes toward In-film advertising. Firstly, it was very important for us, as researchers, to gauge only those people who watch movies regularly in order to conduct our research further. According to our findings, 87% of the respondents watch movies regularly and are movie-buffs and only 13% of the respondents watch movies occasionally. Secondly, since our hypothesis is based on In-film advertising, it was important for us to know whether the respondents were aware of this phenomenon. Therefore, 66% of the respondents were aware of what In-film advertising is and 34% of the respondents were unaware of this ‘term’. Further, it was noticed that even though, they were unaware of this term they knew the meaning of it, but were not familiar with the ‘term’ which can be analyzed further in the survey. In order to know whether the respondents were able to recall any movies using this phenomenon, we asked the following question: Q. Out of the following movies, which of them do you remember using In-film advertising? ↠ Koi Mil Gaya ↠ Fashion ↠ Don ↠ Dhoom 1 ↠ Aisha ↠ Golmaal 3 ↠ Wake Up Sid ↠ Delhi 6 ↠ Chak De ↠ Baghban In this question, we used aided-recall method. We gave the respondents a list of movies where in, In-film advertising is been used. Dhoom 1 was the highest recalled movie with 90%, followed by Koi Mil Gaya with 82% of the respondents recalling the movie. 74% of the respondents could recall In-film advertising being used in Chak De followed by 56% of the respondents for Baghban, 46% of the respondents for Delhi 6, 45 % respondents for Wake Up Sid, 40% respondents for Fashion, 23% of the respondents for Don and 15% of the respondents for Golmaal 3. Further, we wanted to know, whether the respondents could recollect the brand being promoted in the movie. Hence, with the help of aided recall method we asked the following question. Wherein, they had to match the brand that was being promoted in the movie. Q4. Do you remember the brand promoted in the following movies?( Match them accordingly) ↠ Koi Mil Gaya Reebok ↠ Fashion Motorola Phone ↠ Don Facebook ↠ Dhoom Lo’real ↠ Aisha Sunsilk ↠ Golmaal 3 Bournvita ↠ Wake Up Sid TATA Tea ↠ Delhi 6 Suzuki Hayabuza ↠ Chak De Nikon ↠ Baghban TAG Heur It was observed that, even the people who couldn’t recollect a particular brand being placed and promoted in a movie, could recollect it with the aided recall method. Therefore, 97% of the respondents could successfully recollect Suzuki Hayabuza being promoted in the movie. 88% of the respondents could recollect bournvita being promoted in Koi Mil gaya. Similarly, 79% of the respondents could recollect the same for Baghban followed by 78% of the respondents for the movie Aisha. 75% of the respondents for Fashion, 72% of the respondents for Chak De,69% of the respondents for Delhi 6, 60% of the respondents for Wake Up Sid, 40% of the respondents for Golmaal 3, and lastly 28% of the respondents for Don. Further, we discovered that 34% of the respondents agree that in-film advertising influences them to buy the brand promoted in the movie. On the other hand, 30% of the respondents have a neutral response on the same. 16% of the respondents agree that the brand promoted in the movies influences them to buy it. 12 % of the respondents strongly disagree with it and 8% of the respondents plainly disagree with it. Even though, respondents were able to recall the brands being promoted in the movie, did they actually buy the product? Has the brand recall helped in converting it to action i.e. buying? Our next objective was to find this. To this we found out, 64% of the respondents have actually bought a particular brand after it being promoted in a movie. On the other hand, 36% of the respondents haven’t bought it. Our next objective was to gauge the perception about the respondents on in-film advertising. To this, 27% of the respondents felt that promotion of the brand is the sole reason behind it being showcased in the movie. 13% of the respondents said, visibility is the criteria behind it and 60% of the respondents felt both promotion and visibility go hand-in-hand and that is the joint reason behind the brands being showcased in the movies. 76% of the respondents agreed that their perception has changed about a brand after it being placed in a particular movie. But, 24% of the respondents said it didn’t affect them. If an actor uses a particular brand in a movie; it definitely makes an impact on 63% of the respondents and to an extent influences them to buy that brand. But, it definitely doesn’t affect the rest 37% of the respondents. Q.10 According to you, since when has in-film advertising come into vogue? We asked few questions to 36% of the respondents who didn’t get influenced to buy the product placed in the movie in order to find out the reason behind it. The response and the analysis for the same is as follows:- Q1. What according to you is the reason behind In-film advertising not being effective? Products already have an identity created and communicated to the masses. Endorsing might ensure a few more sachets/packets/bottles moving out of the stacked racks but it isn’t like a beeline or an exodus for the product in question. Inculcating a brand in the backdrop and using it in the script  does not necessarily ensure cash registers ringing, it only makes a presence felt and then a surrogate mental association of the brand with the film/scene is involved. It might help, but it is very marginal, and in movies it particularly looks odd. If it is a cell phone or some a similar product then it is still alright. The movies showing products such as washing powder, bikes which doesnt make sense. By highlighting such brands or promoting the brands for the audience, surely confuses them as to what it is really meant for? It is done very well in Hollywood movies, where people will not be able to find out that they have deliberately put up a particular product. But in Indian movies, it deliberately promotes it and it does not augment well, and it is bad for movies also. A product placement in the movie should be in such a way that it has its own value or importance. Most of the times, the brand does not gain much from it’s promotion or any hike in its revenue generation. And what finally matters to the company is its revenue. So, in-film advertising in this way for few respondents has been ineffective. Q2. Why do you personally don’t believe in it? Q3. What stops you from buying the products showcased in the movies? Most of the respondents personally don’t believe in it mainly because they are brand-loyalists. It does not matter to them who is endorsing which brand or which brand is being showcased in the movies. Some of them are not satisfied the way the product is been placed in the movie. Also they feel, 30-60 seconds of brand placement in the movie is not sufficient for them to decide whether they want to buy it or not. Apart from that, this section of the respondents, do not watch movies that  often so it automatically fails in influencing them which in return, doesn’t compel them to believe in it. Thus, we had a mixed finding. Even though majority of the respondents agree with our hypothesis, they are few section of the respondents who have a different opinion and thus, they don’t agree with our hypothesis. CONCLUSION After a detailed study of the responses received from the research survey, our hypothesis proved to be true. A thumping majority of the respondents supported our hypothesis. Hence, In-film advertising does play a major role in promoting the sales of the brand. With this we can also conclude that in-film advertising is an effective tool to promote brands because it converts into sales and increases the visibility of the brand. In-film advertising is also a major advertising tool because it helps to endorse the brand with a celebrity, which otherwise is a very expensive option to consider. There are other advantages of in-film advertising. One gets stars to represent their brands, at a fraction of the costs. Moreover, films transcend geography, class and culture barriers, giving an opportunity for national and even international level branding. It also facilitates a clutter-free environment. Most importantly, films cannot be surfed, zipped or muted, unlike TV and internet. The advertisement catches people in a receptive mood and can be target specific. In-film advertising also helps in creating a favorable image about the brand from the consumer’s point of view, as the brand is being showcased in a healthy and entertaining environment. After carefully analyzing the responses received from the respondents, we also conclude that In-film advertising results in greater recall value as well as higher visibility, which helps the consumer to connect with the brand even more. The future of film branding is clearly on innovation. In this research we also analyzed that advertisements placed in films work well as the ads are placed according to the nature and background of the scene in the film which generate a very healthy background for the advertisement which in turn results into higher acceptability of that brand. while brand communication can be brought in to a film, it should be used in a selective and judicious manner and there should not be an overdose of the brand and its communication; otherwise, it would become boring, moving to a point of ridicule and seem forced. It should be used like a pinch of salt. For example, the bike- Suzuki Hayabusa used in Dhoom has given the highest visibility for the brand as the brand was actually being used in the film by a well known celebrity like John Abraham thus in a way, promoted. Such advertisements help the audience to connect with the brand along with reality. Brands get colored by the character using them and the context in which they are shown in a movie. For example, if a villain were shown wearing a Swatch watch, the brand would get visibility but perhaps not a positive mindshare. We also learnt that advertising in films helps the marketers to target their audiences, demographically as well as psychographically. Visibility of the brand in the films becomes like a long TV commercial for the audiences. Depending on the content of the film and its story line, a sketch of the profile of expected viewers of the film can be prepared and then those brands could be approached that could appeal to the targeted viewers. Most advertising professionals vouch for the fact that films, by virtue of being quite engaging, are one of the cost effective and effective mediums for advertising. Apart from monetary benefit to the production of the film from the brand owners, the commercial ads of these products promote the film throughout. One of the best examples is that of the recent film â€Å"Fashion† which had six prestigious brand placements clothing brands Kimaya and Reebok, Lenovo laptop, Sunsilk shampoo, Cellucom and LG Electronics. The production team earned Rs 8.5 crores from in-film advertisement alone, out of its total investment of 22 crores. Another example is the way Van Huesen advertisements promoted Ghajini, not only benefited the brand but, the personal image of Aamir Khan enhanced the trust for the brand. In the film,  Aamirs character was of a business tycoon, which added to the value of the brand Van Huesen, depicting success. The strategy of placing some selected brands in films, gives them an additional marketing push, even though the stars featuring them may not be directly endorsing these brands. Movies can enable brands to engage with different audiences and let consumers shake hands with the product. Given that cinema holds its audience captive, it is possible to make a product’s relatability quotient even more relevant and meaningful to the audience. Such a proposition when embedded in a storyline delivers unrivalled relatability. Further, an audience can be almost forced to sit up and take notice of a particular product attribute and see it in a new light. The recently-released, Aisha had a tie-up with Dior — the need being the lead heroine was portrayed as an elite damsel. It was a clever and convincing depiction to etch out the heroine’s character. In-film branding in fact helps to reduce publicity budgets of films by a minimum of 15 per cent. The low shelf life of movies has cut down theatrical collections; it has opened another window of revenue in the form of brand associations or in-film placements. Brands expect high visibility not only from theatres, but also when the film is shown on TV. A large majority of the respondents managed to have a high sense of recall to brands being advertised in particular films. In fact, many of the respondents enlightened us about many more examples of In-film Advertising. This shows the high success rate of In-film Advertising. All the objectives of our research, mentioned in the earlier section, have been achieved and thus, it can be called a successful research. All the findings just indicate that our Hypothesis has been proved right and hence, is valid. Therefore, ‘In-film advertising helps in promoting the sales of the brands.’

How Miller Uses Reverend Hale in The Crucible Essay -- Arthur Miller T

How Miller Uses Reverend Hale in The Crucible Arthur Miller describes Reverend Hale as nearing forty, a tight-skinned, eager-eyed intellectual. An intellectual is usually thought of as someone with his head in the clouds, who spends so much time thinking great thoughts that he's inept in the real world of human emotions. There is some truth in this image of John Hale. He knows a lot about witchcraft; but he knows almost nothing about the people of Salem or the contention that is wracking the town. How pompous and arrogant he must sound when he says, â€Å"Have no fear now--we shall find [the Devil] out if he has come among us, and I mean to crush him utterly if he has shown his face!† And yet he has every reason to be confident. To Hale, demonology is an exact science, for he has spent his whole life in the study of it. â€Å"We cannot look to superstition in this. The Devil is precise.† But he is not just a bookworm, he is a minister of God. His goal is light, goodness and its preservation, and he is excited by being called upon to face what may be a bloody fight with the Fiend himself. All his years of preparation may now finally be put to the test. He fails, and the evil that follows his first appearance totally overwhelms him. Is the fault in his character? Is he not as smart as he thinks he is? Is he a fool, whose meddling lit the fuse to the bomb that blew up the town? Much of the play supports this answer. What looks like success at the end of Act I soon carries Hale out of his depth, and every time he appears after that he is less sure of himself. At the end of the play he has been completely crushed: he, a minister of the light, has come to do the Devil's work. â€Å"I come to counsel Christians they should be... ...ocence. In October 1692 someone accused his wife of witchcraft and where Hale had been rather forward in the prosecution of the supposed witches he now came to believe that spectral evidence was not enough to convict on. He then began to argue against the trials. The effects of Hale’s character and action helped progressed the play and spark off the witch trials. By his arrogance in the beginning of Act 1 where â€Å"he feels the pride of the specialists whose unique knowledge has at last been publicly called for. This also goes to show that Hale has one of the tragic hero’s flaws, which is arrogance. Hale does try to redeem himself by changing his view about witchcraft. Hale tried to save John Proctor’s life giving him advice and reasoning him, but to avail. Proctor was hung. Hale became the audience’s voice in the end saying the witch trials were wrong. How Miller Uses Reverend Hale in The Crucible Essay -- Arthur Miller T How Miller Uses Reverend Hale in The Crucible Arthur Miller describes Reverend Hale as nearing forty, a tight-skinned, eager-eyed intellectual. An intellectual is usually thought of as someone with his head in the clouds, who spends so much time thinking great thoughts that he's inept in the real world of human emotions. There is some truth in this image of John Hale. He knows a lot about witchcraft; but he knows almost nothing about the people of Salem or the contention that is wracking the town. How pompous and arrogant he must sound when he says, â€Å"Have no fear now--we shall find [the Devil] out if he has come among us, and I mean to crush him utterly if he has shown his face!† And yet he has every reason to be confident. To Hale, demonology is an exact science, for he has spent his whole life in the study of it. â€Å"We cannot look to superstition in this. The Devil is precise.† But he is not just a bookworm, he is a minister of God. His goal is light, goodness and its preservation, and he is excited by being called upon to face what may be a bloody fight with the Fiend himself. All his years of preparation may now finally be put to the test. He fails, and the evil that follows his first appearance totally overwhelms him. Is the fault in his character? Is he not as smart as he thinks he is? Is he a fool, whose meddling lit the fuse to the bomb that blew up the town? Much of the play supports this answer. What looks like success at the end of Act I soon carries Hale out of his depth, and every time he appears after that he is less sure of himself. At the end of the play he has been completely crushed: he, a minister of the light, has come to do the Devil's work. â€Å"I come to counsel Christians they should be... ...ocence. In October 1692 someone accused his wife of witchcraft and where Hale had been rather forward in the prosecution of the supposed witches he now came to believe that spectral evidence was not enough to convict on. He then began to argue against the trials. The effects of Hale’s character and action helped progressed the play and spark off the witch trials. By his arrogance in the beginning of Act 1 where â€Å"he feels the pride of the specialists whose unique knowledge has at last been publicly called for. This also goes to show that Hale has one of the tragic hero’s flaws, which is arrogance. Hale does try to redeem himself by changing his view about witchcraft. Hale tried to save John Proctor’s life giving him advice and reasoning him, but to avail. Proctor was hung. Hale became the audience’s voice in the end saying the witch trials were wrong.

The Popularity of Fast Food Restaurants

Why are fast food restaurants so popular? That question in now very popular. Some people around the world still don’t understand why the fast food restaurants are still popular, despite the eventual inconveniences mentioned daily. I think that fast food restaurants are popular because of their availability, they avoid cooking, and because of their prices. One of the causes of the popularity of fast food restaurants is their availability. Indeed, people can find fast food restaurants everywhere.Nowadays, those restaurants are built on the main streets, in business buildings and in the neighborhood in order to allow a quick access to their clients. For example, there is a fast food restaurant at North Lake College. Whether I like or not, it’s the nearest restaurant that I can find when I have a break. Therefore, I will obviously go there to grab something for not being hungry during the coming classes. Consequently, the availability is on the cause of the popularity of fa st food restaurants.Another cause of the popularity of fast food restaurants is that they allow us not to cook. Indeed, some people may be very busy by their job, a project or a school program, which does not allow them enough time to cook. Therefore, they will be tempted by an easier choice, which is the fast food restaurant. Why? Simply because the fast food restaurants are faster than normal restaurants, so they allow people to spend more time on their job, or projects. In addition, some people do not know how to cook.Therefore, these restaurants are help for them. Furthermore, you can find different menus in these restaurants, which give a large choice of foods to the clients. Consequently, the fast food restaurants are popular because they allow people to avoid cooking. A last cause of the popularity of fast food restaurants is the price. As you know, the fast food restaurants are the cheapest you can find. Not everybody has the opportunity, or the money to afford for a lunch i n a restaurant. Therefore, people prefer to spend their money in fast foods.In addition, in order to save, some people are more tempted to buy fast foods than to eat in restaurants. Consequently, the price is another of the popularity of the fast food restaurants. In conclusion, the fast food restaurants may be popular because of their availability, they avoid cooking, and because of their prices. Being available everywhere, allowing people to avoid some household tasks, and even allowing them to save money are some of the reasons that make the fast food restaurants very popular.

Hamburger Universities Essay

As of today, we have seven Hamburger Universities (HUs) around the world. They are state of the art training centers for restaurant employees and corporate staff. Since its inception, Hamburger University training has emphasized consistent restaurant operations procedures, service, quality and cleanliness. The curriculum is comprehensive, thought-provoking and the perfect foundation for building a successful career. The fact that our Oak Brook Campus Hamburger University is the only restaurant company training academy awarded  college credit recommendations by the American Council on Education (ACE) is indicative of the value Hamburger Universities bring to our system and our employees. ACE recommendations mean that credits earned at Hamburger University can be applied toward a college degree. 100% of the restaurant manager and mid-management curricula are eligible for a total of up to 46 credits – approximately two years of full-time college study. Over the years, McDonald’s Malaysia sent its Restaurant Managers to Hamburger  Universities located in the United States, Australia and Korea. In mid-2006, we officially launched the McDonald’s Leadership Institute, a virtual learning community with guidance and resources to support and develop employee leadership and talent. It gives McDonald’s leaders opportunities to grow and develop through structured learning with other leaders, to participate in challenging development experiences and to access a wide variety of development tools and best practices resources. The Leadership Institute helps them develop critical leadership skills needed to address major short and long-term business challenges that are affecting the corporation. Under the auspices of the Institute, accelerated leadership development programs for high-potential directors and officers are offered annually across all areas of the world. As the end of 2007, 184 employees from 43 countries had participated with more than 40% of those who graduated receiving promotions.

Youth violence Essay Example

Youth violence Essay Example Youth violence Essay Youth violence Essay Young person force is increasing and rapidly going one of the major concerns in American today. Frequent young person force can be found at schoolyard, at place, outside, and everyplace in the community. Why do nt people inquire themselves what is doing the young person today so violent, and is at that place anything they can make to halt this tendency? Youth force is a serious issue, and there are many factors that contribute to youth force ; they are domestic force, negative media and packs. The truth is if a kid grows up in an unhealthy family so there will more opportunities for he or she to turn up to be a violent individual. Every twenty-four hours, a kid witnesses an act of force non merely on telecasting, but besides in their ain place, from their parents. A place is supposed to be a safe topographic point where kids larn how to love and associate to others. However, if they normally see force in their parent s relationship, they would presume that all relationship is ever filled with force. As a consequence, they look at their parents and think they have the right to make that excessively, so they will non care what parents have to state to them and merely acquire thoughts from the streets which are non good. That is why they are dropping out of school and merely hanging out with their friends, which merely brings them into problem, lead to force. How force in the media contributes to the many other factors that lead to violent and aggressive behaviour in young person? Most of the force is directed chiefly many kids and striplings. However, non every child who partakes of violent Television shows, films or picture games will go a violent felon. Two common effects from media are imitation and fright. Today s young person are invariably surrounded by important Acts of the Apostless of force on Television, in films, and in video games. Many experts in instruction and psychological science believe that kids are moving out what they see. The Acts of the Apostless can easy be reacted due to changeless exposure. For many kids, Television and picture games have become their primary function theoretical accounts. Unless parents and instructors take the clip and duty to learn kids respectful values, they will larn job resolution, get bying accomplishments and struggle declaration from video function theoretical accounts. Another consequ ence is they would be fear from watching unrated films. Some films that are meant for grownups can be rather chilling for younger childs, which can do jobs subsequently on in the socialisation procedure. The last common ground that causes youth force is packs. There are many of adolescents in pack, who come from bad friends, friends in pack. The lone thing they want when articulation there is merely to turn out them, to be cool ; even they have to contend or kill person to acquire in it the pack. That is why they are ever ready to make stupid things without believing about the consequences, merely to allow their friends know that they are moving like a hero, a large brother in their group. Another ground is they are ever believing that they are lonely in this universe, they have to make everything to last and their pack friends are merely people, who they can make everything and dice for. For illustration, there was a hideous shot in a Vietnamese eating house a few months ago. A immature cat came into the eating house, and so he killed all the people around a tabular array in the corner. The ground of his action was he hated a cat in the group of those people. The list of lending factors to violent behaviour in young persons is neer stoping. One thing that the society should retrieve though is that non merely one individual factor can be linked to youth force. To forestall young person force enlarge, non merely an single bash, but the society besides has some duty to it. For illustration, the society should restrict games and pictures that have many violent scenes ; parents should take attention of their childs much more than at the present.

Reflecting on Leadership Styles Assignment Example | Topics and Well Written Essays - 750 words

Reflecting on Leadership Styles - Assignment Example Commonly, when two people are asked to make a qualitative assessment of a person’s leadership style and leadership qualities, each of these people are looking to base the premise of their judgment on different factors and parameters. But in order to ensure fairness in the current assessment of the leaders, a very clearly outlined scope of assessment is used. This scope will be to analyze how the behaviors and actions of these leaders in specific instances were consistent, or not with contingency theory and the styles of leadership referred to in Goleman (2000) and Bjugstad et al (2006). Aligning Leadership Styles to Challenges Priya Singh and Lillian Park, who are the Associate Dean and Chief of Staff to the Dean at Stanford University, and the human resource manager of Mechanical Lloyd respectively. According to the contingency theory, there is no single leadership style or leadership behavior that can be identified as being exclusively right or wrong. Rather, a leaderâ€℠¢s ability to manipulate a prevailing situation and adopt the best leadership behavior towards any given situation within the organizational set up represents the leader’s real attitude towards change (Oladipo et al, 2013). To this end, it is always important to assess leaders based on specific issues that they were faced with. Recently in media reports, allegations of student victimization at the School of Medical Sciences of the Stanford University came up. In the heat of media tussle, many were those who were calling for heads to roll without any thorough investigations but based on hearsay. While this hula balloon was going on, Mr. Singh went behind public confrontation to undertake secret investigations of his own staff. Eventually, it was the findings of Mr. Singh that became the major decision tool that exposed all offenders. Clearly, the best of leaders have been described as those who are not quick to be seen in the public domain but would sit back and put their skil ls, knowledge and logic to work to achieve results (Goleman, 2000). Indeed, even though his action may be generally considered as authoritarian; because it did not directly involve other people, the dean implemented this action perfectly and to the best of the challenge that he was faced at the time. Ineffectiveness of Leadership Still on the practice of the authoritarian leadership style, the story of Lillian Park can be told as an example of how ineffectively this leadership style was used. This is because in recent media reportage, a group of workers at the company went on a protest against their management for various reasons of poor conditions of work. As soon as this became known to the human resource manager, she single handedly took a decision to have all workers involved in the protest out of her working staff. This was done without any prior notification of the board of directors of the company. Eventually after her action was rolled out, the group of aggrieved workers con sulted a public attorney, who took up the issue in court. After days of legal battle, it turned out that the human resource manager was wrong in her action as she did not follow due process and at the same time denied the workers of their benefits. A fine as huge as $1.5 million was leveled against the company. As noted in literature, leaders must see themselves as chief servants, who are tasked with the responsibility of getting the collective goal of the

Religion - Theology of the book of relevations Essay

Religion - Theology of the book of relevations - Essay Example of all, there is discernment of the modern situation by prophetic insight into God’s nature and purpose, and the Revelation has dominant prophetic concern for exposing the truth of things. The second element of Revelation as a prophecy is prediction, which consists in seeing how God’s ultimate purpose for the coming of his universal kingdom relates to the modern situation as it is perceived by the prophet. It is fundamental fact that the coming of God’s kingdom takes place and prophecy as prediction reveals how the modern situation must change for the God’s kingdom to come. â€Å"Thirdly, prophecy demands of its hearers an appropriate response to its perception of the truth of the contemporary world and its prediction of what the working out of God’s purpose must mean for the contemporary world. It is the third element that ensures that the predictive element in biblical prophecy is not fatalistic.† (Bauckham, 149) Therefore, Richard Bauckham offers an insight on the three closely related elements of Revelation as a prophecy in his The Theology of the Book of Revelation and he indicates how biblical prophecy can be relevant for both its original audience and later readers. According to him, biblical prophecy gives room for human freedom and it is relevant in the contemporary world, just as it was significant to the original readers. In the final section of the chapter, the author offers a significant explanation of Revelation’s relevance today and it becomes clear that the readers may find their own routes from engaging with Revelation’s theology to contextualizing it in a contemporary situation. Bauckham lists eleven ways in which Revelation is relevant today, at the end of the chapter and these are essential ways in which one can realize the importance of Revelation in the contemporary world. The first of these eleven ways seems to be most fundamental today. Thus, the author maintains that one of the fundamental functions of Revelation is to purge

Individual Work Critical Review Assignment Example | Topics and Well Written Essays - 1000 words

Individual Work Critical Review - Assignment Example The group members worked on different tasks including creating a uniform design, video, and presentation of the content. According to Strang, (2013), once the big image is in focus, it is necessary to form the implementation approach and plan. This starts with a detailed assessment of several aspects including specific training needs, present and proposed technology. The web design we created had consistency both on mobile screens and desktop, where we found that it was easier to keep dependable brand uniqueness. There was also no extra style guides that needed to be linked to several parties, like different interventions for the desktop and mobile types of our site. This made it easy for individuals to distinguish the website, regardless of where, and how they would visit the site.The group members have enjoyed the reliability that has seen the success of the media website. Since the usability is vital for any website that is responsive and user-friendly, our group website visitors had better relationship with our brand especially when they recognized our Wix site on mobile, they also had knowledge of how to use it. According to Phillips and others (2012) usually a regular content and style is essential since the majority of users do not expect it to be unique because they use different devices. An important feature of good usability is meeting ones user’s expectations. If one manages to do that, then they may experience less trouble navigating their website. WiX site makes it easy for its readers to browse the site on the devices while maintaining a positive user’s experience. Moreover, a good experience raises the chance of many repeat visits (Strang, 2013). Our group website has experienced better usability that has ensured its success. The group also enjoyed a small maintenance cost since the website had a responsive design where one is only needed to sustain one website. Although the layout fluctuates, the

Representation of Urban Culture in the Literary Works of Anzia Essay

Representation of Urban Culture in the Literary Works of Anzia Yezierska and Carl Sandburg - Essay Example In her fifty-year writing career, the major theme of organizing throughout her mechanism is the cost of acculturation and incorporation among refugees. Her stories offer nearby into the meaning of emancipation for refugees' mainly Jewish immigrant women. Many of her works of narrative can be branded semi autobiographical. In her writing, she illustrates a lot on her personal life as a migrant in New York's Lower East Side. Her works, therefore, trait elements of realism with serious notice to aspect and skilful utilization of Yiddish-English dialect. At the same time, sentimentalism and extremely romanticized typescript have encouraged some detractors to label her works as romantic. In All I Could Never Be and Red Ribbon on a White Horse, Yezierska figured out their love as an ideal amalgamation of two cultures that verifies disillusioning. This story of the Gentile tutor and suitor happened to an example that persisted throughout her works, as Yezierska inspected the alteration of imaginative migration women from greenhorns to Americans. The achievements of Anzia Yezierska early short stories led to a succinct, but noteworthy, relationship between the novelist and Hollywood. Movie maker Samuel Goldwyn acquired the rights to Yezierska's collection Hungry Hearts. The film was shot on site at New York's Lower East Side. ... In 2006, an original attain was collected to escort the film. Yezierska 1923 novel, Salome of the Tenements" was too shaped as a still picture. Although Yezierska own semi-autobiographical occupation had donated to this rags-to-riches picture, she found herself scratchy with person touted as a case of the American Dream. Irritated by the triviality of Hollywood and by her possess estrangement from her extraction, Yezierska arrived to New York in the mid-1920s and sustained publishing novels and stories. Carl Sandburg He was an American poet, historian, and author. He was born in Galesburg his parents were Swedish. He lived in the Midwest, primarily Chicago, in Flat Rock, North Carolina. He lived there with his wife and children's until his death that was in 1967. To a great extent of Sandburg's poetry fixed on Chicago, and he was a foremost figure in the group of writers belonging to this city who shaped the fictional association called the Chicago Renaissance. His well-known portrayal of the city is as Hog Butcher intended for the World/Tool Maker, Stacker of Wheat/Player among Railroads and the Nation's Freight Handler, /Stormy, Husky, Brawling, and City of the Big Shoulders. In 1916 Sandburg had his first real experience of sensation as a poet with the publication of his first openly applauded volume, Chicago Poems, of which the title poem, "Chicago," fascinated popular attention In the poem, he portray the city as "stormy, husky, brawling a curved brutal place. He portrayed the people of the city with a cruel realism: prostitutes, gangsters, browbeaten factory labours and their families ravenous on low wages. Sandburg's Chicago, though, for all its unevenness and brutality was alive brawny cunning.