The Role of in-Film Advertising in Promoting the Sales of a Brand Essay Example for Free

The Role of in-Film Advertising in Promoting the Sales of a Brand Essay ABSTRACT Introduction: Cinema gives a powerful environment in which to advertise. The film being shown virtually identifies the target audience and makes it very easy to schedule and buy advertising spots to match brand message to potential consumers. Better still, the audience is completely captive and in a receptive frame of mind as they wait to be entertained. A well organized media plan based closely around the films being shown can be a highly effective way of communicating brand messages to a willing audience. In-film advertising is very much alive and kicking. Hence we have formulated the following hypothesis: ‘In-film advertising helps in promoting the sales of the brands.’ Methods: The first method used was a Quantitative Research Survey. The sample size was 100 people aged between 16-45 years. The locations selected for the survey were Andheri, Malad, Bandra, Dadar, Matunga The second method used was a Qualitative Research Method, wherein, we segregated the people if their responses indicated that In-film advertising didn’t affect their choices of buying brands. The questions asked were in order to determine the reason behind this attitude. Findings: Our findings clearly indicate a very high percentage of the success of In-film Advertising. But also, a number of people also responded by saying that In-film advertising was a gimmick and they weren’t affected by it. Conclusion: On the basis of these findings, we can safely conclude that our Hypothesis has been proved right, i.e. ‘In-film advertising helps in promoting the sales of the brands.’ INTRODUCTION Product placements in films help a lot, as long as they are woven into the story intricately and are not just a random appearance in a song sequence. In-film advertising is akin to gambling. If the film becomes a superhit, the brand is saved. But, if the film flops, the brand takes a heavy dent. One bad placement can do more damage than 10 good placements. Artistic integrity is crucial for successful brand placements and the utility of the product has to be woven properly into the script. The placement should be a natural fit and shouldnt be unnatural. The best way to deliver the message is to catch the customer off-guard, when their rational defenses are down. The best way to do so is to use the emotional gate rather than the rational gate. The rational gate scrutinises the advantages, benefits, features and seeks value for money; the emotional gate is all about trust, love, identification and belief and in India, the films operate at the emotional level of an individual. In-film advertising heavily depends on the popularity of particular films, the actors starring in them and their credibility. The strategy of placing some selected brands in films, gives them an additional marketing push, even though the stars featuring them may not be directly endorsing these brands. The respondents of the survey that we conducted, mentioned that the brand has to have a certain character in the film, combined with certain attributes and should not just be a stagnant prop. In the movie Corporate, by Madhur Bhandarkar, the costumes were visibly sponsored by Allen Solly, thus giving the brand certain leverage and creates positive brand awareness among the audience. In-film branding may be one more paying alternative of marketing.  Once the brand gets noticed through the films it gets a status quo by itself. In-film advertising is a rather economical medium of advertising, compared to other costlier mediums. Brands have realised that movies are a great way to reach out to an audience which is captive for a few hours. Brand managers today realise that a movie finds traction across different platforms apart from cinema theatres, such as DTH, entertainment channels on TV and home video. So the brand continues to gain exposure even after a movie is released in the thea tres. Thus, the high cost of conventional media, accompanied by the growing clutter, has made advertising an exciting and viable opportunity for advertiser. LITERATURE RESEARCH DESIGN The research design technique used is the hyposthesis-testing research studies.As we wanted to study the relationship between the two variables used in the hypothesis, one being (influence) of in-film advertising and second (its effect) on promotion of sales of the brand. TITLE Role of In-film advertising in promoting the sales of the brands. RESEARCH QUESTIONS RESEARCH PROBLEM The past four to five years has seen an tremendous increase, in the use of in-film advertising. Movies such as delhi 6, dhoom 1, Don, Aisha , Tees Maar khan etc have visibly made the use of in-film advertising. No matter if the movie belongs to a big banner or a small banner, whether it is a thumbs up or a super flop, companies have vigorously used this technique, to advertise  their brands and thus increase their visibility. The question arises as to what makes them invest crores of their funds into this field, is it actually helping them to promote sales? Has it in fact helping to build up a brand image? And also, if ever it is not converting the prospective customers into customers, what is the reason behind it’s failure? RESEARCH OBJECTIVES The objectives of conducting the research are as follows 1. To find out whether people known what in film advertising is? 2. To find out whether the viewers are able to recall the brands being showcased in the movie? 3. To find out whether it is increasing the visibility of the brand? 4. To find out whether it is creating brand awareness? 5. To find out whether it is influencing their buying pattern? 6. To find out whether it is actually helping in promoting the sales of the brand? SIGNIFICANCE OF THE RESEARCH In – film advertising is not much talked about as when compared to other genres of advertising. This itself gives worth to research to be conducted in this area. Indian companies and marketers are now recognizing the importance, power and relevance of new media like internet and movies. Bollywood has been a part of popular culture and therefore, Hindi film trends, popular dialogues, characters, celebrities have always found place in advertisements. With increase in competition and media clutter, now brands are thinking of in-film placements and marketers are trying to place their brands in films In film advertising is not a very old phenomenon, it started with the movie TAAL, wherein coca cola was sublimely advertised. It is from then that the trend of showcasing brands in films was born. Research in this sector will help us to have a better understanding ,of , as to how, this technique works well for the brand, why it encourages the companies to advertise their brands with big banners, whether it gives the brands, much needed visibility and lastly if its helping in promoting sales of the brands. Research conducted on this particular notion, will help in forming a concrete belief and also will be an answer to all our research objectives. METHODOLOGY We have made use of both qualitative as well as quantitative method to conduct the survey. QUALITATIVE METHOD In this method, after conducting the survey we segregated the people wherein in-film advertising didn’t affect their buying pattern. We verbally asked them few questions to find out the reason behind them not getting influenced. Following are the questions asked to them- Q1. What according to you is the reason behind in-film advertising not being effective? Q2. Why do you personally don’t believe in it? Q3. What stops you from buying the products showcased in the movies? QUANTITATIVE METHOD Quantitative Research quantifies the data and generalizes the results from the sample to the population. Since, we wanted to know to what extent  in-film advertising helps in promoting the sales of the brand, to what extent it influences the customers to buy the featured products in the movie. We conducted a face-to-face interview. Sample Size- We interviewed 100 people. Demographic Profile: Age between 16 to 45 Both the sexes SEC A, SEC B,SEC C Educated residents of Metropolitan Cities Residential urban areas Location –Andheri, Malad, Bandra, Dadar, Matunga Psychographic Profile: Open minded and receptive to new ideas Attentive and observant Mainly movie-buffs Fashionable and trendy, out-going and social in nature. METHOD (TYPES) Primarily, we have made use of questionnaire method wherein other methods used are as follows 1. Structured data collection- We have made use of structured data collection, wherein we have made use of structured disguised. The reason behind making use of this method is that we did not want to disclose the objective of the survey been conducted because then there was a risk of getting biased opinions. 2. Method of Summated Ratings: The Likert Scale An extremely popular means for measuring attitudes. Respondents indicate their own attitudes by checking how strongly they agree or disagree with statements. We have made use of this rating method in our questionnaire where- in, we placed a statement, i.e. ‘In-film advertising influences you to buy the brand promoted in the movie.’ Response alternatives were: â€Å"strongly agree†, â€Å"agree†, â€Å"uncertain†, â€Å"disagree†, and â€Å"strongly disagree†. To analyze this scale, each response category was assigned a numerical value. The values that we assigned were, Strongly Agree=1, through Strongly Disagree=5 SAMPLING DESIGN Non-probability techniques: A non-probability sampling technique that attempts to obtain a sample of convenient elements. The selection of sampling units is left primarily to the interviewer. Under this, we have made use of convenience sampling. Convenience Sampling: Under this, we have targeted- Students, mall and movie goers, people on the street, Fashionable and trendy, out-going and social in nature. The reason behind using this method is that it is least expensive and least time consuming of all sampling techniques. †¢ The sampling units are accessible, easy to measure and co-operative. HYPOTHESIS- ALTERNATIVE STATEMENT- In-film advertising helps in promoting the sales of the brands. NULL STATEMENT- In-film advertising does not help in promoting the sales of the brands. FINDINGS GRAPHICAL REPRESENTATIONS FINDINGS OBSERVATION (ANALYSIS) The questionnaires that we gave to the sample audience included the above-mentioned questions. After analyzing their responses to all these questions, we have been able to get a gist of their attitudes toward In-film advertising. Firstly, it was very important for us, as researchers, to gauge only those people who watch movies regularly in order to conduct our research further. According to our findings, 87% of the respondents watch movies regularly and are movie-buffs and only 13% of the respondents watch movies occasionally. Secondly, since our hypothesis is based on In-film advertising, it was important for us to know whether the respondents were aware of this phenomenon. Therefore, 66% of the respondents were aware of what In-film advertising is and 34% of the respondents were unaware of this ‘term’. Further, it was noticed that even though, they were unaware of this term they knew the meaning of it, but were not familiar with the ‘term’ which can be analyzed further in the survey. In order to know whether the respondents were able to recall any movies using this phenomenon, we asked the following question: Q. Out of the following movies, which of them do you remember using In-film advertising? ↠ Koi Mil Gaya ↠ Fashion ↠ Don ↠ Dhoom 1 ↠ Aisha ↠ Golmaal 3 ↠ Wake Up Sid ↠ Delhi 6 ↠ Chak De ↠ Baghban In this question, we used aided-recall method. We gave the respondents a list of movies where in, In-film advertising is been used. Dhoom 1 was the highest recalled movie with 90%, followed by Koi Mil Gaya with 82% of the respondents recalling the movie. 74% of the respondents could recall In-film advertising being used in Chak De followed by 56% of the respondents for Baghban, 46% of the respondents for Delhi 6, 45 % respondents for Wake Up Sid, 40% respondents for Fashion, 23% of the respondents for Don and 15% of the respondents for Golmaal 3. Further, we wanted to know, whether the respondents could recollect the brand being promoted in the movie. Hence, with the help of aided recall method we asked the following question. Wherein, they had to match the brand that was being promoted in the movie. Q4. Do you remember the brand promoted in the following movies?( Match them accordingly) ↠ Koi Mil Gaya Reebok ↠ Fashion Motorola Phone ↠ Don Facebook ↠ Dhoom Lo’real ↠ Aisha Sunsilk ↠ Golmaal 3 Bournvita ↠ Wake Up Sid TATA Tea ↠ Delhi 6 Suzuki Hayabuza ↠ Chak De Nikon ↠ Baghban TAG Heur It was observed that, even the people who couldn’t recollect a particular brand being placed and promoted in a movie, could recollect it with the aided recall method. Therefore, 97% of the respondents could successfully recollect Suzuki Hayabuza being promoted in the movie. 88% of the respondents could recollect bournvita being promoted in Koi Mil gaya. Similarly, 79% of the respondents could recollect the same for Baghban followed by 78% of the respondents for the movie Aisha. 75% of the respondents for Fashion, 72% of the respondents for Chak De,69% of the respondents for Delhi 6, 60% of the respondents for Wake Up Sid, 40% of the respondents for Golmaal 3, and lastly 28% of the respondents for Don. Further, we discovered that 34% of the respondents agree that in-film advertising influences them to buy the brand promoted in the movie. On the other hand, 30% of the respondents have a neutral response on the same. 16% of the respondents agree that the brand promoted in the movies influences them to buy it. 12 % of the respondents strongly disagree with it and 8% of the respondents plainly disagree with it. Even though, respondents were able to recall the brands being promoted in the movie, did they actually buy the product? Has the brand recall helped in converting it to action i.e. buying? Our next objective was to find this. To this we found out, 64% of the respondents have actually bought a particular brand after it being promoted in a movie. On the other hand, 36% of the respondents haven’t bought it. Our next objective was to gauge the perception about the respondents on in-film advertising. To this, 27% of the respondents felt that promotion of the brand is the sole reason behind it being showcased in the movie. 13% of the respondents said, visibility is the criteria behind it and 60% of the respondents felt both promotion and visibility go hand-in-hand and that is the joint reason behind the brands being showcased in the movies. 76% of the respondents agreed that their perception has changed about a brand after it being placed in a particular movie. But, 24% of the respondents said it didn’t affect them. If an actor uses a particular brand in a movie; it definitely makes an impact on 63% of the respondents and to an extent influences them to buy that brand. But, it definitely doesn’t affect the rest 37% of the respondents. Q.10 According to you, since when has in-film advertising come into vogue? We asked few questions to 36% of the respondents who didn’t get influenced to buy the product placed in the movie in order to find out the reason behind it. The response and the analysis for the same is as follows:- Q1. What according to you is the reason behind In-film advertising not being effective? Products already have an identity created and communicated to the masses. Endorsing might ensure a few more sachets/packets/bottles moving out of the stacked racks but it isn’t like a beeline or an exodus for the product in question. Inculcating a brand in the backdrop and using it in the script  does not necessarily ensure cash registers ringing, it only makes a presence felt and then a surrogate mental association of the brand with the film/scene is involved. It might help, but it is very marginal, and in movies it particularly looks odd. If it is a cell phone or some a similar product then it is still alright. The movies showing products such as washing powder, bikes which doesnt make sense. By highlighting such brands or promoting the brands for the audience, surely confuses them as to what it is really meant for? It is done very well in Hollywood movies, where people will not be able to find out that they have deliberately put up a particular product. But in Indian movies, it deliberately promotes it and it does not augment well, and it is bad for movies also. A product placement in the movie should be in such a way that it has its own value or importance. Most of the times, the brand does not gain much from it’s promotion or any hike in its revenue generation. And what finally matters to the company is its revenue. So, in-film advertising in this way for few respondents has been ineffective. Q2. Why do you personally don’t believe in it? Q3. What stops you from buying the products showcased in the movies? Most of the respondents personally don’t believe in it mainly because they are brand-loyalists. It does not matter to them who is endorsing which brand or which brand is being showcased in the movies. Some of them are not satisfied the way the product is been placed in the movie. Also they feel, 30-60 seconds of brand placement in the movie is not sufficient for them to decide whether they want to buy it or not. Apart from that, this section of the respondents, do not watch movies that  often so it automatically fails in influencing them which in return, doesn’t compel them to believe in it. Thus, we had a mixed finding. Even though majority of the respondents agree with our hypothesis, they are few section of the respondents who have a different opinion and thus, they don’t agree with our hypothesis. CONCLUSION After a detailed study of the responses received from the research survey, our hypothesis proved to be true. A thumping majority of the respondents supported our hypothesis. Hence, In-film advertising does play a major role in promoting the sales of the brand. With this we can also conclude that in-film advertising is an effective tool to promote brands because it converts into sales and increases the visibility of the brand. In-film advertising is also a major advertising tool because it helps to endorse the brand with a celebrity, which otherwise is a very expensive option to consider. There are other advantages of in-film advertising. One gets stars to represent their brands, at a fraction of the costs. Moreover, films transcend geography, class and culture barriers, giving an opportunity for national and even international level branding. It also facilitates a clutter-free environment. Most importantly, films cannot be surfed, zipped or muted, unlike TV and internet. The advertisement catches people in a receptive mood and can be target specific. In-film advertising also helps in creating a favorable image about the brand from the consumer’s point of view, as the brand is being showcased in a healthy and entertaining environment. After carefully analyzing the responses received from the respondents, we also conclude that In-film advertising results in greater recall value as well as higher visibility, which helps the consumer to connect with the brand even more. The future of film branding is clearly on innovation. In this research we also analyzed that advertisements placed in films work well as the ads are placed according to the nature and background of the scene in the film which generate a very healthy background for the advertisement which in turn results into higher acceptability of that brand. while brand communication can be brought in to a film, it should be used in a selective and judicious manner and there should not be an overdose of the brand and its communication; otherwise, it would become boring, moving to a point of ridicule and seem forced. It should be used like a pinch of salt. For example, the bike- Suzuki Hayabusa used in Dhoom has given the highest visibility for the brand as the brand was actually being used in the film by a well known celebrity like John Abraham thus in a way, promoted. Such advertisements help the audience to connect with the brand along with reality. Brands get colored by the character using them and the context in which they are shown in a movie. For example, if a villain were shown wearing a Swatch watch, the brand would get visibility but perhaps not a positive mindshare. We also learnt that advertising in films helps the marketers to target their audiences, demographically as well as psychographically. Visibility of the brand in the films becomes like a long TV commercial for the audiences. Depending on the content of the film and its story line, a sketch of the profile of expected viewers of the film can be prepared and then those brands could be approached that could appeal to the targeted viewers. Most advertising professionals vouch for the fact that films, by virtue of being quite engaging, are one of the cost effective and effective mediums for advertising. Apart from monetary benefit to the production of the film from the brand owners, the commercial ads of these products promote the film throughout. One of the best examples is that of the recent film â€Å"Fashion† which had six prestigious brand placements clothing brands Kimaya and Reebok, Lenovo laptop, Sunsilk shampoo, Cellucom and LG Electronics. The production team earned Rs 8.5 crores from in-film advertisement alone, out of its total investment of 22 crores. Another example is the way Van Huesen advertisements promoted Ghajini, not only benefited the brand but, the personal image of Aamir Khan enhanced the trust for the brand. In the film,  Aamirs character was of a business tycoon, which added to the value of the brand Van Huesen, depicting success. The strategy of placing some selected brands in films, gives them an additional marketing push, even though the stars featuring them may not be directly endorsing these brands. Movies can enable brands to engage with different audiences and let consumers shake hands with the product. Given that cinema holds its audience captive, it is possible to make a product’s relatability quotient even more relevant and meaningful to the audience. Such a proposition when embedded in a storyline delivers unrivalled relatability. Further, an audience can be almost forced to sit up and take notice of a particular product attribute and see it in a new light. The recently-released, Aisha had a tie-up with Dior — the need being the lead heroine was portrayed as an elite damsel. It was a clever and convincing depiction to etch out the heroine’s character. In-film branding in fact helps to reduce publicity budgets of films by a minimum of 15 per cent. The low shelf life of movies has cut down theatrical collections; it has opened another window of revenue in the form of brand associations or in-film placements. Brands expect high visibility not only from theatres, but also when the film is shown on TV. A large majority of the respondents managed to have a high sense of recall to brands being advertised in particular films. In fact, many of the respondents enlightened us about many more examples of In-film Advertising. This shows the high success rate of In-film Advertising. All the objectives of our research, mentioned in the earlier section, have been achieved and thus, it can be called a successful research. All the findings just indicate that our Hypothesis has been proved right and hence, is valid. Therefore, ‘In-film advertising helps in promoting the sales of the brands.’

How Miller Uses Reverend Hale in The Crucible Essay -- Arthur Miller T

How Miller Uses Reverend Hale in The Crucible Arthur Miller describes Reverend Hale as nearing forty, a tight-skinned, eager-eyed intellectual. An intellectual is usually thought of as someone with his head in the clouds, who spends so much time thinking great thoughts that he's inept in the real world of human emotions. There is some truth in this image of John Hale. He knows a lot about witchcraft; but he knows almost nothing about the people of Salem or the contention that is wracking the town. How pompous and arrogant he must sound when he says, â€Å"Have no fear now--we shall find [the Devil] out if he has come among us, and I mean to crush him utterly if he has shown his face!† And yet he has every reason to be confident. To Hale, demonology is an exact science, for he has spent his whole life in the study of it. â€Å"We cannot look to superstition in this. The Devil is precise.† But he is not just a bookworm, he is a minister of God. His goal is light, goodness and its preservation, and he is excited by being called upon to face what may be a bloody fight with the Fiend himself. All his years of preparation may now finally be put to the test. He fails, and the evil that follows his first appearance totally overwhelms him. Is the fault in his character? Is he not as smart as he thinks he is? Is he a fool, whose meddling lit the fuse to the bomb that blew up the town? Much of the play supports this answer. What looks like success at the end of Act I soon carries Hale out of his depth, and every time he appears after that he is less sure of himself. At the end of the play he has been completely crushed: he, a minister of the light, has come to do the Devil's work. â€Å"I come to counsel Christians they should be... ...ocence. In October 1692 someone accused his wife of witchcraft and where Hale had been rather forward in the prosecution of the supposed witches he now came to believe that spectral evidence was not enough to convict on. He then began to argue against the trials. The effects of Hale’s character and action helped progressed the play and spark off the witch trials. By his arrogance in the beginning of Act 1 where â€Å"he feels the pride of the specialists whose unique knowledge has at last been publicly called for. This also goes to show that Hale has one of the tragic hero’s flaws, which is arrogance. Hale does try to redeem himself by changing his view about witchcraft. Hale tried to save John Proctor’s life giving him advice and reasoning him, but to avail. Proctor was hung. Hale became the audience’s voice in the end saying the witch trials were wrong. How Miller Uses Reverend Hale in The Crucible Essay -- Arthur Miller T How Miller Uses Reverend Hale in The Crucible Arthur Miller describes Reverend Hale as nearing forty, a tight-skinned, eager-eyed intellectual. An intellectual is usually thought of as someone with his head in the clouds, who spends so much time thinking great thoughts that he's inept in the real world of human emotions. There is some truth in this image of John Hale. He knows a lot about witchcraft; but he knows almost nothing about the people of Salem or the contention that is wracking the town. How pompous and arrogant he must sound when he says, â€Å"Have no fear now--we shall find [the Devil] out if he has come among us, and I mean to crush him utterly if he has shown his face!† And yet he has every reason to be confident. To Hale, demonology is an exact science, for he has spent his whole life in the study of it. â€Å"We cannot look to superstition in this. The Devil is precise.† But he is not just a bookworm, he is a minister of God. His goal is light, goodness and its preservation, and he is excited by being called upon to face what may be a bloody fight with the Fiend himself. All his years of preparation may now finally be put to the test. He fails, and the evil that follows his first appearance totally overwhelms him. Is the fault in his character? Is he not as smart as he thinks he is? Is he a fool, whose meddling lit the fuse to the bomb that blew up the town? Much of the play supports this answer. What looks like success at the end of Act I soon carries Hale out of his depth, and every time he appears after that he is less sure of himself. At the end of the play he has been completely crushed: he, a minister of the light, has come to do the Devil's work. â€Å"I come to counsel Christians they should be... ...ocence. In October 1692 someone accused his wife of witchcraft and where Hale had been rather forward in the prosecution of the supposed witches he now came to believe that spectral evidence was not enough to convict on. He then began to argue against the trials. The effects of Hale’s character and action helped progressed the play and spark off the witch trials. By his arrogance in the beginning of Act 1 where â€Å"he feels the pride of the specialists whose unique knowledge has at last been publicly called for. This also goes to show that Hale has one of the tragic hero’s flaws, which is arrogance. Hale does try to redeem himself by changing his view about witchcraft. Hale tried to save John Proctor’s life giving him advice and reasoning him, but to avail. Proctor was hung. Hale became the audience’s voice in the end saying the witch trials were wrong.

The Popularity of Fast Food Restaurants

Why are fast food restaurants so popular? That question in now very popular. Some people around the world still don’t understand why the fast food restaurants are still popular, despite the eventual inconveniences mentioned daily. I think that fast food restaurants are popular because of their availability, they avoid cooking, and because of their prices. One of the causes of the popularity of fast food restaurants is their availability. Indeed, people can find fast food restaurants everywhere.Nowadays, those restaurants are built on the main streets, in business buildings and in the neighborhood in order to allow a quick access to their clients. For example, there is a fast food restaurant at North Lake College. Whether I like or not, it’s the nearest restaurant that I can find when I have a break. Therefore, I will obviously go there to grab something for not being hungry during the coming classes. Consequently, the availability is on the cause of the popularity of fa st food restaurants.Another cause of the popularity of fast food restaurants is that they allow us not to cook. Indeed, some people may be very busy by their job, a project or a school program, which does not allow them enough time to cook. Therefore, they will be tempted by an easier choice, which is the fast food restaurant. Why? Simply because the fast food restaurants are faster than normal restaurants, so they allow people to spend more time on their job, or projects. In addition, some people do not know how to cook.Therefore, these restaurants are help for them. Furthermore, you can find different menus in these restaurants, which give a large choice of foods to the clients. Consequently, the fast food restaurants are popular because they allow people to avoid cooking. A last cause of the popularity of fast food restaurants is the price. As you know, the fast food restaurants are the cheapest you can find. Not everybody has the opportunity, or the money to afford for a lunch i n a restaurant. Therefore, people prefer to spend their money in fast foods.In addition, in order to save, some people are more tempted to buy fast foods than to eat in restaurants. Consequently, the price is another of the popularity of the fast food restaurants. In conclusion, the fast food restaurants may be popular because of their availability, they avoid cooking, and because of their prices. Being available everywhere, allowing people to avoid some household tasks, and even allowing them to save money are some of the reasons that make the fast food restaurants very popular.

Hamburger Universities Essay

As of today, we have seven Hamburger Universities (HUs) around the world. They are state of the art training centers for restaurant employees and corporate staff. Since its inception, Hamburger University training has emphasized consistent restaurant operations procedures, service, quality and cleanliness. The curriculum is comprehensive, thought-provoking and the perfect foundation for building a successful career. The fact that our Oak Brook Campus Hamburger University is the only restaurant company training academy awarded  college credit recommendations by the American Council on Education (ACE) is indicative of the value Hamburger Universities bring to our system and our employees. ACE recommendations mean that credits earned at Hamburger University can be applied toward a college degree. 100% of the restaurant manager and mid-management curricula are eligible for a total of up to 46 credits – approximately two years of full-time college study. Over the years, McDonald’s Malaysia sent its Restaurant Managers to Hamburger  Universities located in the United States, Australia and Korea. In mid-2006, we officially launched the McDonald’s Leadership Institute, a virtual learning community with guidance and resources to support and develop employee leadership and talent. It gives McDonald’s leaders opportunities to grow and develop through structured learning with other leaders, to participate in challenging development experiences and to access a wide variety of development tools and best practices resources. The Leadership Institute helps them develop critical leadership skills needed to address major short and long-term business challenges that are affecting the corporation. Under the auspices of the Institute, accelerated leadership development programs for high-potential directors and officers are offered annually across all areas of the world. As the end of 2007, 184 employees from 43 countries had participated with more than 40% of those who graduated receiving promotions.

Youth violence Essay Example

Youth violence Essay Example Youth violence Essay Youth violence Essay Young person force is increasing and rapidly going one of the major concerns in American today. Frequent young person force can be found at schoolyard, at place, outside, and everyplace in the community. Why do nt people inquire themselves what is doing the young person today so violent, and is at that place anything they can make to halt this tendency? Youth force is a serious issue, and there are many factors that contribute to youth force ; they are domestic force, negative media and packs. The truth is if a kid grows up in an unhealthy family so there will more opportunities for he or she to turn up to be a violent individual. Every twenty-four hours, a kid witnesses an act of force non merely on telecasting, but besides in their ain place, from their parents. A place is supposed to be a safe topographic point where kids larn how to love and associate to others. However, if they normally see force in their parent s relationship, they would presume that all relationship is ever filled with force. As a consequence, they look at their parents and think they have the right to make that excessively, so they will non care what parents have to state to them and merely acquire thoughts from the streets which are non good. That is why they are dropping out of school and merely hanging out with their friends, which merely brings them into problem, lead to force. How force in the media contributes to the many other factors that lead to violent and aggressive behaviour in young person? Most of the force is directed chiefly many kids and striplings. However, non every child who partakes of violent Television shows, films or picture games will go a violent felon. Two common effects from media are imitation and fright. Today s young person are invariably surrounded by important Acts of the Apostless of force on Television, in films, and in video games. Many experts in instruction and psychological science believe that kids are moving out what they see. The Acts of the Apostless can easy be reacted due to changeless exposure. For many kids, Television and picture games have become their primary function theoretical accounts. Unless parents and instructors take the clip and duty to learn kids respectful values, they will larn job resolution, get bying accomplishments and struggle declaration from video function theoretical accounts. Another consequ ence is they would be fear from watching unrated films. Some films that are meant for grownups can be rather chilling for younger childs, which can do jobs subsequently on in the socialisation procedure. The last common ground that causes youth force is packs. There are many of adolescents in pack, who come from bad friends, friends in pack. The lone thing they want when articulation there is merely to turn out them, to be cool ; even they have to contend or kill person to acquire in it the pack. That is why they are ever ready to make stupid things without believing about the consequences, merely to allow their friends know that they are moving like a hero, a large brother in their group. Another ground is they are ever believing that they are lonely in this universe, they have to make everything to last and their pack friends are merely people, who they can make everything and dice for. For illustration, there was a hideous shot in a Vietnamese eating house a few months ago. A immature cat came into the eating house, and so he killed all the people around a tabular array in the corner. The ground of his action was he hated a cat in the group of those people. The list of lending factors to violent behaviour in young persons is neer stoping. One thing that the society should retrieve though is that non merely one individual factor can be linked to youth force. To forestall young person force enlarge, non merely an single bash, but the society besides has some duty to it. For illustration, the society should restrict games and pictures that have many violent scenes ; parents should take attention of their childs much more than at the present.

Reflecting on Leadership Styles Assignment Example | Topics and Well Written Essays - 750 words

Reflecting on Leadership Styles - Assignment Example Commonly, when two people are asked to make a qualitative assessment of a person’s leadership style and leadership qualities, each of these people are looking to base the premise of their judgment on different factors and parameters. But in order to ensure fairness in the current assessment of the leaders, a very clearly outlined scope of assessment is used. This scope will be to analyze how the behaviors and actions of these leaders in specific instances were consistent, or not with contingency theory and the styles of leadership referred to in Goleman (2000) and Bjugstad et al (2006). Aligning Leadership Styles to Challenges Priya Singh and Lillian Park, who are the Associate Dean and Chief of Staff to the Dean at Stanford University, and the human resource manager of Mechanical Lloyd respectively. According to the contingency theory, there is no single leadership style or leadership behavior that can be identified as being exclusively right or wrong. Rather, a leaderâ€℠¢s ability to manipulate a prevailing situation and adopt the best leadership behavior towards any given situation within the organizational set up represents the leader’s real attitude towards change (Oladipo et al, 2013). To this end, it is always important to assess leaders based on specific issues that they were faced with. Recently in media reports, allegations of student victimization at the School of Medical Sciences of the Stanford University came up. In the heat of media tussle, many were those who were calling for heads to roll without any thorough investigations but based on hearsay. While this hula balloon was going on, Mr. Singh went behind public confrontation to undertake secret investigations of his own staff. Eventually, it was the findings of Mr. Singh that became the major decision tool that exposed all offenders. Clearly, the best of leaders have been described as those who are not quick to be seen in the public domain but would sit back and put their skil ls, knowledge and logic to work to achieve results (Goleman, 2000). Indeed, even though his action may be generally considered as authoritarian; because it did not directly involve other people, the dean implemented this action perfectly and to the best of the challenge that he was faced at the time. Ineffectiveness of Leadership Still on the practice of the authoritarian leadership style, the story of Lillian Park can be told as an example of how ineffectively this leadership style was used. This is because in recent media reportage, a group of workers at the company went on a protest against their management for various reasons of poor conditions of work. As soon as this became known to the human resource manager, she single handedly took a decision to have all workers involved in the protest out of her working staff. This was done without any prior notification of the board of directors of the company. Eventually after her action was rolled out, the group of aggrieved workers con sulted a public attorney, who took up the issue in court. After days of legal battle, it turned out that the human resource manager was wrong in her action as she did not follow due process and at the same time denied the workers of their benefits. A fine as huge as $1.5 million was leveled against the company. As noted in literature, leaders must see themselves as chief servants, who are tasked with the responsibility of getting the collective goal of the

Religion - Theology of the book of relevations Essay

Religion - Theology of the book of relevations - Essay Example of all, there is discernment of the modern situation by prophetic insight into God’s nature and purpose, and the Revelation has dominant prophetic concern for exposing the truth of things. The second element of Revelation as a prophecy is prediction, which consists in seeing how God’s ultimate purpose for the coming of his universal kingdom relates to the modern situation as it is perceived by the prophet. It is fundamental fact that the coming of God’s kingdom takes place and prophecy as prediction reveals how the modern situation must change for the God’s kingdom to come. â€Å"Thirdly, prophecy demands of its hearers an appropriate response to its perception of the truth of the contemporary world and its prediction of what the working out of God’s purpose must mean for the contemporary world. It is the third element that ensures that the predictive element in biblical prophecy is not fatalistic.† (Bauckham, 149) Therefore, Richard Bauckham offers an insight on the three closely related elements of Revelation as a prophecy in his The Theology of the Book of Revelation and he indicates how biblical prophecy can be relevant for both its original audience and later readers. According to him, biblical prophecy gives room for human freedom and it is relevant in the contemporary world, just as it was significant to the original readers. In the final section of the chapter, the author offers a significant explanation of Revelation’s relevance today and it becomes clear that the readers may find their own routes from engaging with Revelation’s theology to contextualizing it in a contemporary situation. Bauckham lists eleven ways in which Revelation is relevant today, at the end of the chapter and these are essential ways in which one can realize the importance of Revelation in the contemporary world. The first of these eleven ways seems to be most fundamental today. Thus, the author maintains that one of the fundamental functions of Revelation is to purge